GB 350 Cascio Final Ole Miss Exam
Questions & Answers |Graded A+|
What is strategic planning? - ANSWER -the ongoing process of creating and
maintaining a fit between the organizations objectives and resources and the
evolving market opportunities; seeking to earn competitive advantage
what is a competitive advantage? - ANSWER -what makes your company unique
and superior to its competitors; seek to make sustainable
what is ansoff's matrix? draw it out - ANSWER -
what is the innovation matrix? draw it out - ANSWER -
what is the BCG framework? draw it out - ANSWER -
what is the marketing plan - ANSWER -a written document that acts as a
guidebook of marketing activities for the marketing manager
what is self-regulation? - ANSWER -business's voluntary efforts to preserve civil
society
ex - businesses pulling operations from russia without being asked
what is ESG marketing? - ANSWER -integrating Environment, Social, and
Governance values into the organization and marketing strategy
what is conscious consumerism? - ANSWER -contributing to socially responsible
causes through purchases from soically responisible organizations
what is a B-corp? - ANSWER -Benifit corporation; for-profit entities seeking a
mission to balance economic goals w environmental/social goals
, What is a code of ethics? - ANSWER -a guideline to help marketing managers
and other employees make better decisions
what is company culture - ANSWER -the invisible set of rules which guides
behavior inside and company and therefore it's foundation which business results
rest on
What is a cost competitive advantage? - ANSWER -being the low-cost competitor
in an industry while maintaining satisfactory profit margins
what is product/service differentation competitive advantage? - ANSWER -value
offering superior to what competitors provide
What is a niche competitive advantage? - ANSWER -the advantage achieved
when a firm seeks to target and effectively serve a small segment of the market
what is balance of trade - ANSWER -import - exports
what is gdp - ANSWER -gross domestic product - the total value of all
final goods and services produced within a country in a year
what is real gdp - ANSWER -GDP adjusted for inflation
what are the five methods for entering the global market place - ANSWER -
exporting
liscensing
contract manufacturing
joint venture
direct investment
what is exporting - ANSWER -produce product domestically and sell
internationally
what is licensing? - ANSWER -gives international entities the right to sell a
product under the brands business model
, what is contract manufacturing - ANSWER -pays or contracts out the production
of its products to organizations in other countires
what is joint venture - ANSWER -partnerships between an entity in one country
and an entity in another
what is direct investment? - ANSWER -the company independently establishes
and maintains operations in other countries
what factors influence the decison to enter the global market - ANSWER -culture;
econmic development; global economy; politics; demographics; natural resources
How can a countries government affect global trade? - ANSWER -tarrif; quota;
tarriff rate quota; embargo; trade agreement
what is dumping? - ANSWER -Selling goods in another country below market
prices
what is consumer behavior? - ANSWER -the study of consumers and the
processes they use to chose and dispose of products
what behavior is not considered consumer behavior? - ANSWER -literally
everything
what is perceived vs derived value? - ANSWER -what i think im going to get
from and exchange vs what i actually decided i got
what is utilitarian vs hedonic value? - ANSWER -a means to an end (ex - putting
gas in car) vs an end in itself ( ex - watching a scary movie)
what are the stages of the consumer decision making process? - ANSWER -
NSAPP
1 need recognition: imbalance between actual and desired state
Questions & Answers |Graded A+|
What is strategic planning? - ANSWER -the ongoing process of creating and
maintaining a fit between the organizations objectives and resources and the
evolving market opportunities; seeking to earn competitive advantage
what is a competitive advantage? - ANSWER -what makes your company unique
and superior to its competitors; seek to make sustainable
what is ansoff's matrix? draw it out - ANSWER -
what is the innovation matrix? draw it out - ANSWER -
what is the BCG framework? draw it out - ANSWER -
what is the marketing plan - ANSWER -a written document that acts as a
guidebook of marketing activities for the marketing manager
what is self-regulation? - ANSWER -business's voluntary efforts to preserve civil
society
ex - businesses pulling operations from russia without being asked
what is ESG marketing? - ANSWER -integrating Environment, Social, and
Governance values into the organization and marketing strategy
what is conscious consumerism? - ANSWER -contributing to socially responsible
causes through purchases from soically responisible organizations
what is a B-corp? - ANSWER -Benifit corporation; for-profit entities seeking a
mission to balance economic goals w environmental/social goals
, What is a code of ethics? - ANSWER -a guideline to help marketing managers
and other employees make better decisions
what is company culture - ANSWER -the invisible set of rules which guides
behavior inside and company and therefore it's foundation which business results
rest on
What is a cost competitive advantage? - ANSWER -being the low-cost competitor
in an industry while maintaining satisfactory profit margins
what is product/service differentation competitive advantage? - ANSWER -value
offering superior to what competitors provide
What is a niche competitive advantage? - ANSWER -the advantage achieved
when a firm seeks to target and effectively serve a small segment of the market
what is balance of trade - ANSWER -import - exports
what is gdp - ANSWER -gross domestic product - the total value of all
final goods and services produced within a country in a year
what is real gdp - ANSWER -GDP adjusted for inflation
what are the five methods for entering the global market place - ANSWER -
exporting
liscensing
contract manufacturing
joint venture
direct investment
what is exporting - ANSWER -produce product domestically and sell
internationally
what is licensing? - ANSWER -gives international entities the right to sell a
product under the brands business model
, what is contract manufacturing - ANSWER -pays or contracts out the production
of its products to organizations in other countires
what is joint venture - ANSWER -partnerships between an entity in one country
and an entity in another
what is direct investment? - ANSWER -the company independently establishes
and maintains operations in other countries
what factors influence the decison to enter the global market - ANSWER -culture;
econmic development; global economy; politics; demographics; natural resources
How can a countries government affect global trade? - ANSWER -tarrif; quota;
tarriff rate quota; embargo; trade agreement
what is dumping? - ANSWER -Selling goods in another country below market
prices
what is consumer behavior? - ANSWER -the study of consumers and the
processes they use to chose and dispose of products
what behavior is not considered consumer behavior? - ANSWER -literally
everything
what is perceived vs derived value? - ANSWER -what i think im going to get
from and exchange vs what i actually decided i got
what is utilitarian vs hedonic value? - ANSWER -a means to an end (ex - putting
gas in car) vs an end in itself ( ex - watching a scary movie)
what are the stages of the consumer decision making process? - ANSWER -
NSAPP
1 need recognition: imbalance between actual and desired state
