Business Communication
Kitty O. Locker and Donna S. Kienzler
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13th Edition
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, TABLE OF CONTENTS
Business Communication (13th Edition)
Kitty O. Locker and Donna S. Kienzler
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Chapter 1 Succeeding in Business Communication
Chapter 2 Using Goodwill for Effective Communication
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Chapter 3 Researching and Evaluating Source Material
Chapter 4 Planning, Composing, and Revising
Chapter 5 Communicating across Cultures
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Chapter 6 Working and Writing in Teams
Chapter 7 Designing Documents
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Chapter 8 Creating Effective Visuals
Chapter 9 Crafting Informative and Positive Messages
Chapter 10 Crafting Negative Messages
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Chapter 11 Crafting Persuasive Messages
Chapter 12 Developing Proposals
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Chapter 13 Writing Reports
Chapter 14 Making Oral Presentations
Chapter 15 Developing Job Application Materials
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Chapter 16 Interviewing, Writing Follow-Up Messages, and Succeeding in the Job
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, Student name:__________
1) The writing skills used most often by all types of workers include email and presentations
with visuals, such as PowerPoint.
⊚ true
⊚ false
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2) Writing skills have decreased in importance in today’s business environment as most matters
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can be handled successfully with automated form letters.
⊚ true
⊚ false
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3) The costs of poor communication include lost goodwill.
⊚ true
⊚ false
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4) A document’s poor organization or writing style can make it difficult for the reader to
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understand the message.
⊚ true
⊚ false
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5) The best way to keep an audience involved in a presentation is to make them guess what the
presenter wants to convey.
⊚ true
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⊚ false
6) Josh answers a customer phone call which involves a billing complaint. He then follows up
by sending the customer a claims adjustment. This is an example of internal communication.
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⊚ true
⊚ false
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, 7) An annual report prepared for stockholders may have more than one communication purpose.
⊚ true
⊚ false
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8) Larissa, a director of human resources, is writing an email to employees informing them
about changes to the company benefits package. She will best engage her audience by
emphasizing how the changes will improve the company’s profitability.
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⊚ true
⊚ false
9) Which form is an example of verbal communication?
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A) logos
B) gestures
C) eye contact
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D) pictures
E) tweets
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10) Duncan, a web developer, recently gave a presentation on online discourse and its ethical
implications. The presentation was a huge success, mainly because Duncan maintained the
audience’s attention through interesting nonverbal communication. What is a form of
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nonverbal communication that Duncan might have used in his presentation?
A) anecdotes
B) narrations
C) quotations
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D) graphics
E) jokes
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