MKT 3413 PRACTICE EXAM 2 2026 UPDATES
QUESTIONS AND CORRECT VERIFIED
ANSWERS ALREADY GRADED A+ (BRAND
NEW VISION)
A(n) ________ allows the respondent to place a mark at any point along a
line running between two extreme points rather than selecting from
among a set of predetermined response categories.
A) comparative scale
B) itemized rating scale
C) continuous rating scale
D) Likert scale
E) extreme scaling - ANS-C.
Which of the following types of scales are sometimes referred to as
graphic rating scales?
A) noncomparative scales
B) continuous rating scales
C) itemized rating scales
D) Likert scales
E) none of the above - ANS-B.
Which scale is NOT an itemized rating scale?
A) Likert scale
B) semantic differential scale
C) continuous rating scale
D) Stapel scale
E) semantic differential - ANS-C.
,According to the text, which of the following is NOT one of the commonly
used itemized rating scales?
A) Likert scale
B) semantic differential
C) Stapel scale
D) random scale
E) All of the above are commonly used itemized rating scales. - ANS-D.
A(n) ________ is a measurement scale having numbers and/or brief
descriptions associated with each category with the categories ordered in
terms of scale position.
A) comparative scale
B) itemized rating scale
C) continuous rating scale
D) Likert scale
E) descriptor scale - ANS-B.
A measurement scale with five response categories ranging from "strongly
disagree" to "strongly agree," which requires the respondents to indicate a
degree of agreement or disagreement with each of a series of statements
related to the stimulus object is called a(n) ________.
A) Likert scale
B) semantic differential
C) Stapel scale
D) opinion rating scale
E) penta scales - ANS-A.
Which of the following is NOT a characteristic of the Likert scale?
A) easy to construct
B) easy to administer
,C) easy for the respondent to understand
D) the number of scale points can vary
E) respondents read a short phrase rather than an entire statement -
ANS-E.
Which of the following types of scales is described as a seven-point rating
scale with end points associated with bipolar labels that have semantic
meaning?
A) Likert scale
B) semantic differential
C) Stapel scale
D) balanced rating scale
E) select scales - ANS-B.
When using a(n) ________, the respondent is typically asked to rate a
brand, store, or some other object in terms of bipolar adjectives, such as
cold and warm.
A) Likert scale
B) Stapel scale
C) balanced rating scale
D) semantic differential
E) image scale - ANS-D.
A scale for measuring attitudes that consists of a single adjective in the
middle of an even-numbered range of values is called a ________.
A) Likert scale
B) semantic differential
C) Stapel scale
D) balanced rating scale
E) mid-range scale - ANS-C.
, Which noncomparative scale is analyzed using profile analysis?
A) Likert scale
B) semantic differential scale
C) Stapel scale
D) all of the above
E) none of the above - ANS-D.
What type of scale is this?
Sears is:
Powerful —:—:—:—:-X-:—:—: Weak
Unreliable —:—:—:—:—:-X-:—: Reliable
A) Likert scale
B) semantic differential scale
C) continuous rating scale
D) Stapel scale
E) visual scale - ANS-B.
Scale categories can be ________.
A) assigned numerical values
B) presented horizontally
C) expressed by boxes
D) expressed by discrete lines
E) all of the above - ANS-E.
A scale consisting of multiple items, in which an item is a single question
or statement to be evaluated, is called a ________.
A) forced rating scale
B) systematic scale
C) multiple measurement scale
QUESTIONS AND CORRECT VERIFIED
ANSWERS ALREADY GRADED A+ (BRAND
NEW VISION)
A(n) ________ allows the respondent to place a mark at any point along a
line running between two extreme points rather than selecting from
among a set of predetermined response categories.
A) comparative scale
B) itemized rating scale
C) continuous rating scale
D) Likert scale
E) extreme scaling - ANS-C.
Which of the following types of scales are sometimes referred to as
graphic rating scales?
A) noncomparative scales
B) continuous rating scales
C) itemized rating scales
D) Likert scales
E) none of the above - ANS-B.
Which scale is NOT an itemized rating scale?
A) Likert scale
B) semantic differential scale
C) continuous rating scale
D) Stapel scale
E) semantic differential - ANS-C.
,According to the text, which of the following is NOT one of the commonly
used itemized rating scales?
A) Likert scale
B) semantic differential
C) Stapel scale
D) random scale
E) All of the above are commonly used itemized rating scales. - ANS-D.
A(n) ________ is a measurement scale having numbers and/or brief
descriptions associated with each category with the categories ordered in
terms of scale position.
A) comparative scale
B) itemized rating scale
C) continuous rating scale
D) Likert scale
E) descriptor scale - ANS-B.
A measurement scale with five response categories ranging from "strongly
disagree" to "strongly agree," which requires the respondents to indicate a
degree of agreement or disagreement with each of a series of statements
related to the stimulus object is called a(n) ________.
A) Likert scale
B) semantic differential
C) Stapel scale
D) opinion rating scale
E) penta scales - ANS-A.
Which of the following is NOT a characteristic of the Likert scale?
A) easy to construct
B) easy to administer
,C) easy for the respondent to understand
D) the number of scale points can vary
E) respondents read a short phrase rather than an entire statement -
ANS-E.
Which of the following types of scales is described as a seven-point rating
scale with end points associated with bipolar labels that have semantic
meaning?
A) Likert scale
B) semantic differential
C) Stapel scale
D) balanced rating scale
E) select scales - ANS-B.
When using a(n) ________, the respondent is typically asked to rate a
brand, store, or some other object in terms of bipolar adjectives, such as
cold and warm.
A) Likert scale
B) Stapel scale
C) balanced rating scale
D) semantic differential
E) image scale - ANS-D.
A scale for measuring attitudes that consists of a single adjective in the
middle of an even-numbered range of values is called a ________.
A) Likert scale
B) semantic differential
C) Stapel scale
D) balanced rating scale
E) mid-range scale - ANS-C.
, Which noncomparative scale is analyzed using profile analysis?
A) Likert scale
B) semantic differential scale
C) Stapel scale
D) all of the above
E) none of the above - ANS-D.
What type of scale is this?
Sears is:
Powerful —:—:—:—:-X-:—:—: Weak
Unreliable —:—:—:—:—:-X-:—: Reliable
A) Likert scale
B) semantic differential scale
C) continuous rating scale
D) Stapel scale
E) visual scale - ANS-B.
Scale categories can be ________.
A) assigned numerical values
B) presented horizontally
C) expressed by boxes
D) expressed by discrete lines
E) all of the above - ANS-E.
A scale consisting of multiple items, in which an item is a single question
or statement to be evaluated, is called a ________.
A) forced rating scale
B) systematic scale
C) multiple measurement scale
