BUSI 1301 FINAL REVIEW EXAM
QUESTIONS WITH CORRECT
ANSWERS
Which of the following statements is true? - Answer- All of the above are true.
Job factors that reduce dissatisfaction when present to an acceptable degree but that
do not necessarily result in high levels of motivation are known as ____________. -
Answer- Hygiene factors
Job factors that increase motivation, although their absence does not necessarily result
in dissatisfaction are known as __________. - Answer- Motivation Factors
A motivation technique in which managers and employees collaborate in setting goals is
called _________________. - Answer- Management by Objectives
________ is an employee's feelings about the job, about superiors, and about the firm
itself. - Answer- Morale
Who was the theorist credited with the hierarchy of needs, suggesting that people work
up the hierarchy by satisfying their lower level needs completely before needs at the
next higher level come in to play. - Answer- Abraham Maslow
____________ is making employees more involved in their jobs by increasing their
participation in decision making. - Answer- empowerment
The individual internal process that energizes, directs, and sustains behavior; the
personal "force" that causes you or me to behave in a particular way is know as
__________. - Answer- Motivation
The application of scientific principles to management of work and workers is called
_______________. - Answer- Scientific Management
Match the following theories with their definition:
__2__
Expectancy Theory
__4__
Reinforcement Theory
__1__
Goal-Setting Theory
__3__
,Equity Theory - Answer- 1.
A theory of motivation suggesting that employees are motivated to achieve goals that
they and their managers establish together.
2.
A model of motivation based on the assumption that motivation depends on how much
we want something and on how likely we think we are to get it.
3.
A theory of motivation based on the premise that people are motivated to obtain and
preserve equitable treatment for themselves.
4.
A theory of motivation based on the premise that rewarded behavior is likely to be
repeated, whereas punished behavior is less likely to recur.
Match the following type of team with its definition:
__4__
Virtual team
__1__
Self-managed team
__2__
Problem-solving team
__3__
Cross-functional team - Answer- 1.
Groups of employees with the authority and skills to manage themselves.
2.
A team of knowledgeable employees brought together to tackle a specific problem.
3.
A team of individuals with varying specialties, expertise, and skills that are brought
together to achieve a common task.
4.
A team consisting of members who are geographically dispersed but communicate
electronically.
Match the following terms with their definitions:
__1__
Undifferentiated Approach
__3__
Marketing Mix
__4__
Target Market.
__2__
Marketing Strategy - Answer- 1.
Directing a single marketing mix at the entire market for a particular product.
2.
A plan that will enable an organization to make the best use of its resources and
advantages to meet its objectives.
3.
,A combination of product, price, distribution (place), and promotion developed to satisfy
a particular target market.
4.
A group of individuals or organizations, or both for which a firm develops and maintains
a marketing mix suitable for the specific needs and preferences of that group.
Match the following terms with their definitions:
__4__
Marketing Research
__3__
Marketing Plan
__1__
Market Segmentation
__2__
Market Segment - Answer- 1.
The process of dividing a market into segments and directing a marketing mix at a
particular segment or segments rather than at the total market.
2.
A group of individuals or organizations within a market that share one or more common
characteristics.
3.
A written document that specifies an organization's resources, objectives, strategy, and
implementation and control efforts to be used in marketing a specific product or product
group.
4.
The process of systematically gathering, recording, and analyzing data concerning a
particular marketing problem.
The activity, set of institutions, and processes for creating, communicating, delivering,
and exchanging offerings that have value for customers, clients, partners, and society at
large is known as ___________. - Answer- Marketing
____________________ is the establishing of long-term, mutually satisfying buyer-
seller relationships. - Answer- Relationship Marketing
Which of the following is not a component in the marketing mix? - Answer- All of the
above are components of the marketing mix.
A business philosophy that a firm should provide goods and services that satisfy
customers' needs through a coordinated set of activities that allow the firm to achieve its
objectives is known as __________________. - Answer- Marketing Concept
Which of the following is not a common way to segment a market? - Answer- All of the
above are common bases of market segmentation.
, Using information about customers to create marketing strategies that develop and
sustain desirable customer relationships is ____________. - Answer- Customer
Relationship Marketing
Which of the following is the correct product life cycle in the correct order? - Answer-
Introduction, Growth, Maturity, Decline
Match the following terms with their definitions:
__1__
Shopping Product
__2__
Consumer Product
__3__
Business Product
__4__
Convenience Product
__5__
Specialty Product - Answer- 1.
An item for which buyers are willing to expend considerable effort on planning and
making the purchase.
2.
A product purchased to satisfy personal and family needs.
3.
A product bought for resale, for making other products, or for use in a firm's operations.
4.
A relatively inexpensive, frequently purchased item for which buyers want to exert only
minimal effort.
5.
An item that possesses one or more unique characteriestics for which a significant
group of buyers is willing to expend considerable purchasing effort.
Match the following terms with their definitions:
__1__
Trade Name
__5__
Brand Name
__4__
Brand Mark
__2__
Brand
__3__
Trademark - Answer- 1.
The complete and legal name of an organization.
2.
A name, term, symbol, design, or any combination of these that identifies a seller's
products as distinct from those of other sellers.
QUESTIONS WITH CORRECT
ANSWERS
Which of the following statements is true? - Answer- All of the above are true.
Job factors that reduce dissatisfaction when present to an acceptable degree but that
do not necessarily result in high levels of motivation are known as ____________. -
Answer- Hygiene factors
Job factors that increase motivation, although their absence does not necessarily result
in dissatisfaction are known as __________. - Answer- Motivation Factors
A motivation technique in which managers and employees collaborate in setting goals is
called _________________. - Answer- Management by Objectives
________ is an employee's feelings about the job, about superiors, and about the firm
itself. - Answer- Morale
Who was the theorist credited with the hierarchy of needs, suggesting that people work
up the hierarchy by satisfying their lower level needs completely before needs at the
next higher level come in to play. - Answer- Abraham Maslow
____________ is making employees more involved in their jobs by increasing their
participation in decision making. - Answer- empowerment
The individual internal process that energizes, directs, and sustains behavior; the
personal "force" that causes you or me to behave in a particular way is know as
__________. - Answer- Motivation
The application of scientific principles to management of work and workers is called
_______________. - Answer- Scientific Management
Match the following theories with their definition:
__2__
Expectancy Theory
__4__
Reinforcement Theory
__1__
Goal-Setting Theory
__3__
,Equity Theory - Answer- 1.
A theory of motivation suggesting that employees are motivated to achieve goals that
they and their managers establish together.
2.
A model of motivation based on the assumption that motivation depends on how much
we want something and on how likely we think we are to get it.
3.
A theory of motivation based on the premise that people are motivated to obtain and
preserve equitable treatment for themselves.
4.
A theory of motivation based on the premise that rewarded behavior is likely to be
repeated, whereas punished behavior is less likely to recur.
Match the following type of team with its definition:
__4__
Virtual team
__1__
Self-managed team
__2__
Problem-solving team
__3__
Cross-functional team - Answer- 1.
Groups of employees with the authority and skills to manage themselves.
2.
A team of knowledgeable employees brought together to tackle a specific problem.
3.
A team of individuals with varying specialties, expertise, and skills that are brought
together to achieve a common task.
4.
A team consisting of members who are geographically dispersed but communicate
electronically.
Match the following terms with their definitions:
__1__
Undifferentiated Approach
__3__
Marketing Mix
__4__
Target Market.
__2__
Marketing Strategy - Answer- 1.
Directing a single marketing mix at the entire market for a particular product.
2.
A plan that will enable an organization to make the best use of its resources and
advantages to meet its objectives.
3.
,A combination of product, price, distribution (place), and promotion developed to satisfy
a particular target market.
4.
A group of individuals or organizations, or both for which a firm develops and maintains
a marketing mix suitable for the specific needs and preferences of that group.
Match the following terms with their definitions:
__4__
Marketing Research
__3__
Marketing Plan
__1__
Market Segmentation
__2__
Market Segment - Answer- 1.
The process of dividing a market into segments and directing a marketing mix at a
particular segment or segments rather than at the total market.
2.
A group of individuals or organizations within a market that share one or more common
characteristics.
3.
A written document that specifies an organization's resources, objectives, strategy, and
implementation and control efforts to be used in marketing a specific product or product
group.
4.
The process of systematically gathering, recording, and analyzing data concerning a
particular marketing problem.
The activity, set of institutions, and processes for creating, communicating, delivering,
and exchanging offerings that have value for customers, clients, partners, and society at
large is known as ___________. - Answer- Marketing
____________________ is the establishing of long-term, mutually satisfying buyer-
seller relationships. - Answer- Relationship Marketing
Which of the following is not a component in the marketing mix? - Answer- All of the
above are components of the marketing mix.
A business philosophy that a firm should provide goods and services that satisfy
customers' needs through a coordinated set of activities that allow the firm to achieve its
objectives is known as __________________. - Answer- Marketing Concept
Which of the following is not a common way to segment a market? - Answer- All of the
above are common bases of market segmentation.
, Using information about customers to create marketing strategies that develop and
sustain desirable customer relationships is ____________. - Answer- Customer
Relationship Marketing
Which of the following is the correct product life cycle in the correct order? - Answer-
Introduction, Growth, Maturity, Decline
Match the following terms with their definitions:
__1__
Shopping Product
__2__
Consumer Product
__3__
Business Product
__4__
Convenience Product
__5__
Specialty Product - Answer- 1.
An item for which buyers are willing to expend considerable effort on planning and
making the purchase.
2.
A product purchased to satisfy personal and family needs.
3.
A product bought for resale, for making other products, or for use in a firm's operations.
4.
A relatively inexpensive, frequently purchased item for which buyers want to exert only
minimal effort.
5.
An item that possesses one or more unique characteriestics for which a significant
group of buyers is willing to expend considerable purchasing effort.
Match the following terms with their definitions:
__1__
Trade Name
__5__
Brand Name
__4__
Brand Mark
__2__
Brand
__3__
Trademark - Answer- 1.
The complete and legal name of an organization.
2.
A name, term, symbol, design, or any combination of these that identifies a seller's
products as distinct from those of other sellers.
