COMM 216 EXAM 1 QUESTIONS WITH VERIFIED
ANSWERS 2026
what is essential to any comprehensive definition of strategic comm - Answers - -
research based
-oriented towards an organizational mission
-purposeful communication
the execution phase of the public relations process is known as - Answers -
communication
flaws in the traditional four-step model of public relations - Answers - -implies a process
where one step automatically follows another
-doesnt take into account the importance of values
-oversimplifies a very dynamic process
not a function of public relations - Answers - customer service
what are the benefits of good relations with various publics - Answers - -saving money
-higher efficiency in obtaining resources controlled by the publics
-free flow of information
key functions of public relations - Answers - crisis communication
issues management
corporate social responsibility
reputation management
media relations
publics - Answers - among any group whose members have common interests or
values in a particular situation
4 characteristics of organizations building relationships with publics - Answers - -vision
driven
-commitment beyond profits
-people oriented
-problem solving
4 step model of PR - Answers - -research
-planning
-communication
-evaluation
ANSWERS 2026
what is essential to any comprehensive definition of strategic comm - Answers - -
research based
-oriented towards an organizational mission
-purposeful communication
the execution phase of the public relations process is known as - Answers -
communication
flaws in the traditional four-step model of public relations - Answers - -implies a process
where one step automatically follows another
-doesnt take into account the importance of values
-oversimplifies a very dynamic process
not a function of public relations - Answers - customer service
what are the benefits of good relations with various publics - Answers - -saving money
-higher efficiency in obtaining resources controlled by the publics
-free flow of information
key functions of public relations - Answers - crisis communication
issues management
corporate social responsibility
reputation management
media relations
publics - Answers - among any group whose members have common interests or
values in a particular situation
4 characteristics of organizations building relationships with publics - Answers - -vision
driven
-commitment beyond profits
-people oriented
-problem solving
4 step model of PR - Answers - -research
-planning
-communication
-evaluation
