WGU-MKC1-Fundamentals
WGU MKC1 Fundamentals o f Business
of Business and Marketing and Marketingm
Communications Co mmunicatio ns
Study Guide
Study this set o nline at: https://www.cram.co m/flashcards/wgu-mkc1-fundamentals-o f-
business-and-marketingm-co mmunicatio ns-6095161
A 30 second "el evator speech" stati ng the speci f i c val ue a product or servi ce
Val ue Proposi ti on
provi des to a target market.
A process that hel ps and organi zati on al l ocate i s resources to capi tal i ze on
Strategi c Pl anni ng
opportuni ti es i n the marketpl ace.
Corporate Level pl ans top executi ves devel op strategi c pl ans f or the corporati on as a whol e
a busi ness or product l i ne wi thi n a organi zati on that has i ts own competi tors,
Strategi c Busi ness uni t (SBU)
customers, and prof i t center f or accoutni ng purposes
WGU MKC1 Fundamentals o f Business
of Business and Marketing and Marketingm
Communications Co mmunicatio ns
Study Guide
Study this set o nline at: https://www.cram.co m/flashcards/wgu-mkc1-fundamentals-o f-
business-and-marketingm-co mmunicatio ns-6095161
A 30 second "el evator speech" stati ng the speci f i c val ue a product or servi ce
Val ue Proposi ti on
provi des to a target market.
A process that hel ps and organi zati on al l ocate i s resources to capi tal i ze on
Strategi c Pl anni ng
opportuni ti es i n the marketpl ace.
Corporate Level pl ans top executi ves devel op strategi c pl ans f or the corporati on as a whol e
a busi ness or product l i ne wi thi n a organi zati on that has i ts own competi tors,
Strategi c Busi ness uni t (SBU)
customers, and prof i t center f or accoutni ng purposes
