Test Bank for International Business,
2026 Release Evergreen by Michael
Geringer
ethnocentric HR approach - answer-Home-country managers run foreign subsidiaries; strong
emphasis on parent-company culture and practices.
Advantage of ethnocentric staffing - answer-Strong HQ control, easier transfer of home-country
practices.
Disadvantage of ethnocentric staffing - answer-Risk of cultural conflict, low localization,
expensive expatriates.
polycentric HR approach - answer-Host-country nationals manage subsidiaries;
marketing/strategy adapted locally.
Advantage of polycentric staffing - answer-Greater cultural fit, lower cost, better local
responsiveness.
Disadvantage of polycentric staffing - answer-Weaker HQ integration, subsidiaries may drift
strategically.
geocentric HR approach - answer-Best talent hired regardless of nationality; globally integrated
operations.
Advantage of geocentric staffing - answer-Access to best talent, global learning and knowledge
1
, transfer.
Disadvantage of geocentric staffing - answer-Very expensive, difficult HR logistics, visa/legal
issues.
4 Ps of marketing - answer-Product, Price, Promotion, Place.
Product in the marketing mix - answer-How the product is designed, adapted, or developed.
Price in the marketing mix - answer-How the product is priced for different markets.
Promotion in the marketing mix - answer-How the product is advertised and sold.
Place in the marketing mix - answer-How the product is distributed and delivered to consumers.
Ethnocentric marketing approach - answer-Market products abroad the same as domestically;
minimal adaptation.
Polycentric marketing approach - answer-Customise the marketing mix for each country based
on local needs.
Geocentric marketing approach - answer-Blend global standardisation with local adjustments
when needed.
Best strategy fit for ethnocentric marketing - answer-Global or Home-Replication Strategy.
2
2026 Release Evergreen by Michael
Geringer
ethnocentric HR approach - answer-Home-country managers run foreign subsidiaries; strong
emphasis on parent-company culture and practices.
Advantage of ethnocentric staffing - answer-Strong HQ control, easier transfer of home-country
practices.
Disadvantage of ethnocentric staffing - answer-Risk of cultural conflict, low localization,
expensive expatriates.
polycentric HR approach - answer-Host-country nationals manage subsidiaries;
marketing/strategy adapted locally.
Advantage of polycentric staffing - answer-Greater cultural fit, lower cost, better local
responsiveness.
Disadvantage of polycentric staffing - answer-Weaker HQ integration, subsidiaries may drift
strategically.
geocentric HR approach - answer-Best talent hired regardless of nationality; globally integrated
operations.
Advantage of geocentric staffing - answer-Access to best talent, global learning and knowledge
1
, transfer.
Disadvantage of geocentric staffing - answer-Very expensive, difficult HR logistics, visa/legal
issues.
4 Ps of marketing - answer-Product, Price, Promotion, Place.
Product in the marketing mix - answer-How the product is designed, adapted, or developed.
Price in the marketing mix - answer-How the product is priced for different markets.
Promotion in the marketing mix - answer-How the product is advertised and sold.
Place in the marketing mix - answer-How the product is distributed and delivered to consumers.
Ethnocentric marketing approach - answer-Market products abroad the same as domestically;
minimal adaptation.
Polycentric marketing approach - answer-Customise the marketing mix for each country based
on local needs.
Geocentric marketing approach - answer-Blend global standardisation with local adjustments
when needed.
Best strategy fit for ethnocentric marketing - answer-Global or Home-Replication Strategy.
2
