Digital Marketing Test 3 Study Guide with Practice Questions and Answers 2026–2027 Update – Complete Exam Prep & Verified Solutions by [Author Name]

Digital Marketing Test 3 Study Guide with Practice Questions and Answers.pdf
Digital Marketing Test 3 Study Guide with Practice Questions and Answers.pdf
Digital Marketing Test 3 Study Guide with Practice Questions and Answers.pdf




Digital Marketing Test 3
Study Guide with Practice
Questions and Answers




Guidehttps://www.stuvia.com/dashboard!@_)#*)(@$)($@*($@)($@*_
Digital Marketing Test 3 Study Guide with Practice Questions and Answers.pdf
Digital Marketing Test 3 Study Guide with Practice Questions and Answers.pdf
Digital Marketing Test 3 Study Guide with Practice Questions and Answers.pdf

,Digital Marketing Test 3.pdf Digital Marketing Test 3.pdf Digital Marketing Test 3.pdf



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Terms in this set (162)



Impressions = Clicks / CTR


CPM = Cost / (Impressions/1000)


Clicks = Impressions x CTR


CTR = Clicks / Impressions


Cost = CPC x Clicks


CPC = Cost / Clicks


Actions/Orders = Cost / CPA


Conversion Rate = Actions / Clicks

Digital Marketing Test 3.pdf Digital Marketing Test 3.pdf Digital Marketing Test 3.pdf

, Digital Marketing Test 3.pdf Digital Marketing Test 3.pdf Digital Marketing Test 3.pdf




STEPPS/ 6 factors of viral content 1. Social Currency
2. Triggers
3. Emotion
4. Public
5. Practical value
6. Stories


7 Primary Types of B2C Emails: 1. Newsletter
2. Special Occasion
3. Abandoned Shopping Cart
4. Loyal Customer
5. Re-Engage
6. Feedback
7. Trigger Event


Email Marketing has (5) components of success 1. Deliverability
2. List
3. Creating the Email
4. Sending the Email
5. Measuring Results




Digital Marketing Test 3.pdf Digital Marketing Test 3.pdf Digital Marketing Test 3.pdf