Small bus mana exam 2 with correct answers 100%

Small bus mana exam 2 with correct answers 100% small business owners unique selling points (also known as benefits) that customers can expect from your goods or services, including benefits that differentiate your offering from those of the competition is known as - Correct Answer value proposition which of the following is not a characteristic of outstanding customer service? - Correct Answer show interest and concern for suppliers T/F: the purchasing process is the term applied to the schedule and the process for setting the schedule for making purchases by an individual or an organization. - Correct Answer false, budget cycle Laura developed a handy kitchen tool. She replicated the tool several times over, providing gifts of the tool to all of her friends. They made great birthday or special occasion gifts. Eventually, Laura started her own successful company producing her kitchen tool idea. This is an example of - Correct Answer the product development process T/F: using a single reputable source is adequate when performing secondary analysis - Correct Answer false the core product typically includes - Correct Answer the basic description of what a company or a product does which of the following sections of marketing information is included in the stand alone marketing plan and not included in the marketing section of a business plan? - Correct Answer a marketing budget and projections purchasing a car with a warranty is most likely to be an example of a - Correct Answer good-dominated product the research and development tea of Leonide Inc. has generated five different product ideas. All five ideas are being rated against each other on their characteristics such as product uniqueness, idea probability, protectable intellectual property, and product team quality. Based on their ranking in this stage, only three ideas will make it to the immediate next step which will be the stage of - Correct Answer feasibility study which of the following statements is not true of a product in the decline stage of the product life cycle? - Correct Answer characteristics of the decline stage differ for each product which of the following statements in not sure of surveying questions? - Correct Answer open-ended questions make it easier to compare groups and to statistically analyze when comparing a stand-alone marketing plan to the marketing section of the business plan, evaluation and control is included in - Correct Answer the stand alone plan a customer role that describes a person in an organization who is responsible for choosing which product or service will be obtained is the - Correct Answer decision maker an __ typically means the core product plus features that tend to differentiate the product from competition - Correct Answer augmented product In which stage of a product's life cycle do promotions, such as coupons, rebates and multipacks, flourish? - Correct Answer the maturity stage from an entrepreneurs perspective, marketing is all about connecting your customer to your product or service. the first step in this process is - Correct Answer connecting the two through the value proposition T/F: during the introduction stage a products life cycle and from a marketing standpoint, the more innovative the product, the quicker the sales - Correct Answer false