Test Bank for Chapter 1 - Solomon-s Consumer Behavior Buying, Having, Being

Test Bank for Chapter 1 - Solomon's Consumer
Behavior: Buying, Having, Being

,
, Consumer Behavior, 11e (Solomon)
Chapter 1 Buying, Having, and Being: An Introduction to Consumer Behavior

1) A(n) ________ is a person who identifies a need or desire, makes a purchase, and then
disposes of a product.
A) marketer
B) consumer
C) influencer
D) content generator
Answer: B
Diff: 1
Learning Outcome: Identify and discuss the factors influencing consumer buying behavior.
Skill: Concept

Objective: 1-1

2) Jenny Rowlins is absolutely exhausted after her shopping trip to pick out a dress for her
sorority's formal event. The stores were crowded, and none of her favorite shops carried a dress
that she liked in her size. After spending hours at the mall, Jenny gave up and decided to order
her dress online and just return it if it wasn't exactly right. This story is an example of how
consumer behavior is a(n) ________.
A) industry
B) process
C) art form
D) theory
Answer: B
Diff: 2
Learning Outcome: Identify and discuss the factors influencing buying behavior. Skill:
Application
Objective: 1-1
AACSB: Analytical thinking

3) Which of the following is the study of the processes involved when individuals or groups
select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and
desires?
A) lifestyle marketing
B) role theory
C) consumer behavior
D) marketing research
Answer: C
Diff: 1
Learning Outcome: Identify and discuss the factors influencing consumer buying behavior.
Skill: Concept
Objective: 1-1