MKT 352 Chapter 13 Question and
answers verified to pass 2025/2026
B - correct answer ✔Why have private brands assumed a distinctive identity in recent years?
A) Promotions became part of the marketing plans.
B) The size of retail firms has increased through consolidation making private brands more possible
through economies of scale.
C) National brands have become cheap with poor quality manufacturing.
D) Private brands have not become popular and have fallen in popularity because of competitive pricing
of national brands.
E) Retailers have partnered with manufacturers to sell private-label brands as national brands.
C - correct answer ✔Why do retail stores stock up national brands?
A) To increase their promotional expense
B) To create brand recognition
C) To gain a positive impact on the store image
D) To moderate its traffic flow
E) To offer lower prices
C - correct answer ✔What do buyers do when they meet with vendors during a trade show?
A) They talk about free-rides.
B) They discuss advertising allowances.
C) They review performance of the vendor during the previous season.
D) They make allowances for buybacks.
E) They negotiate markdown money.
, B - correct answer ✔_____ are imposed by governments to shield domestic manufacturers from
foreign competition.
A) Chargebacks
B) Import tariffs
C) Slotting fees
D) Buybacks
E) Lift-outs
E - correct answer ✔Which of the following statements DOES NOT support sourcing of products in the
United States?
A) It is easier to maintain a good standard of quality control.
B) It is easier to build a strategic partnership.
C) Some customers prefer products made in the USA.
D) It is easier to monitor potential human rights and child labor violations.
E) Costs of labor and supply chain management are less.
B - correct answer ✔_____ are most commonly used to buy the products and services used in retail
operations rather than merchandise for resale.
A) Buybacks
B) Reverse auctions
C) Chargebacks
D) Tying contracts
E) Slotting allowances
D - correct answer ✔_____ refers to funds vendors give retailers to cover lost gross margin dollars.
A) Markup percentage
B) A buyback
answers verified to pass 2025/2026
B - correct answer ✔Why have private brands assumed a distinctive identity in recent years?
A) Promotions became part of the marketing plans.
B) The size of retail firms has increased through consolidation making private brands more possible
through economies of scale.
C) National brands have become cheap with poor quality manufacturing.
D) Private brands have not become popular and have fallen in popularity because of competitive pricing
of national brands.
E) Retailers have partnered with manufacturers to sell private-label brands as national brands.
C - correct answer ✔Why do retail stores stock up national brands?
A) To increase their promotional expense
B) To create brand recognition
C) To gain a positive impact on the store image
D) To moderate its traffic flow
E) To offer lower prices
C - correct answer ✔What do buyers do when they meet with vendors during a trade show?
A) They talk about free-rides.
B) They discuss advertising allowances.
C) They review performance of the vendor during the previous season.
D) They make allowances for buybacks.
E) They negotiate markdown money.
, B - correct answer ✔_____ are imposed by governments to shield domestic manufacturers from
foreign competition.
A) Chargebacks
B) Import tariffs
C) Slotting fees
D) Buybacks
E) Lift-outs
E - correct answer ✔Which of the following statements DOES NOT support sourcing of products in the
United States?
A) It is easier to maintain a good standard of quality control.
B) It is easier to build a strategic partnership.
C) Some customers prefer products made in the USA.
D) It is easier to monitor potential human rights and child labor violations.
E) Costs of labor and supply chain management are less.
B - correct answer ✔_____ are most commonly used to buy the products and services used in retail
operations rather than merchandise for resale.
A) Buybacks
B) Reverse auctions
C) Chargebacks
D) Tying contracts
E) Slotting allowances
D - correct answer ✔_____ refers to funds vendors give retailers to cover lost gross margin dollars.
A) Markup percentage
B) A buyback
