Marketing 352: Exam 2 Questions with
complete solution 2025/2026
Alternative Hypothesis - correct answer ✔the hypothesis contrary to the null, usually suggests that two
variables are related
Casual Hypothesis - correct answer ✔theoretical statements about the relationship between variables
Conceptualization - correct answer ✔development of a model that shows the hypothesized or
proposed relationship between variables
Construct - correct answer ✔an unobservable concept that is measured by a group of related variables
Consumer panels - correct answer ✔large samples of households that provide specific, detailed data on
purchase behavior for an extended period of time
Dependent variable - correct answer ✔the variable or construct that researchers are trying to explain
Descriptive Hypothesis - correct answer ✔possible answers to a specific applied research problem
External secondary data - correct answer ✔data collected by outside agencies such as the federal
government, periodicals and trade associations
Hypothesis - correct answer ✔an empirically testable though yet uproven statement developed in
order to explain a phenomena
Independent variable - correct answer ✔the variable or construct that predicts or explains the outcome
of interest
, Internal Secondary data - correct answer ✔data collected by the company for accounting purposes or
marketing activity reports
Literature Review - correct answer ✔a comprehensive examination of available information that is
related to your research topic
Media Panels - correct answer ✔similar to consumer panels but the focus is on media usage behavior
Negative Relationship - correct answer ✔relationship between variables in which one variable
increases the other decreases
North American Industry Classification System(NAICS) - correct answer ✔a system that codes numerical
industrial listings designed to promote the uniformity in data reporting for the US government
Null Hypothesis - correct answer ✔a hypothesis that is stated for possible rejection under the
assumption that it is true
Parameter - correct answer ✔the true value of a variable
Positive relationships - correct answer ✔an association between variables in which one increases the
othr increases
Relationships - correct answer ✔associations between two or more variables
Sample Statistic - correct answer ✔the value of a variable that is estimated from a sample
complete solution 2025/2026
Alternative Hypothesis - correct answer ✔the hypothesis contrary to the null, usually suggests that two
variables are related
Casual Hypothesis - correct answer ✔theoretical statements about the relationship between variables
Conceptualization - correct answer ✔development of a model that shows the hypothesized or
proposed relationship between variables
Construct - correct answer ✔an unobservable concept that is measured by a group of related variables
Consumer panels - correct answer ✔large samples of households that provide specific, detailed data on
purchase behavior for an extended period of time
Dependent variable - correct answer ✔the variable or construct that researchers are trying to explain
Descriptive Hypothesis - correct answer ✔possible answers to a specific applied research problem
External secondary data - correct answer ✔data collected by outside agencies such as the federal
government, periodicals and trade associations
Hypothesis - correct answer ✔an empirically testable though yet uproven statement developed in
order to explain a phenomena
Independent variable - correct answer ✔the variable or construct that predicts or explains the outcome
of interest
, Internal Secondary data - correct answer ✔data collected by the company for accounting purposes or
marketing activity reports
Literature Review - correct answer ✔a comprehensive examination of available information that is
related to your research topic
Media Panels - correct answer ✔similar to consumer panels but the focus is on media usage behavior
Negative Relationship - correct answer ✔relationship between variables in which one variable
increases the other decreases
North American Industry Classification System(NAICS) - correct answer ✔a system that codes numerical
industrial listings designed to promote the uniformity in data reporting for the US government
Null Hypothesis - correct answer ✔a hypothesis that is stated for possible rejection under the
assumption that it is true
Parameter - correct answer ✔the true value of a variable
Positive relationships - correct answer ✔an association between variables in which one increases the
othr increases
Relationships - correct answer ✔associations between two or more variables
Sample Statistic - correct answer ✔the value of a variable that is estimated from a sample
