MARKETING — C212
MARKETING — C212
Task One
Federico Garcia
Student ID 012504967
Western Governors University
1
, MARKETING — C212
Table of Contents
Global Strategic Marketing Expansion Plan for Burger Prince
A1. Identify Two New Products
A1a. Three Methods of Determination to Identify Market Needs and Opportunities.
A1b. Competitive Advantage
A1c. Inherited Risks and How to Mitigate Them
A2. Customer Relationship Management (CRM) Software System
A2a. The Use of CRM Information Driving Global CRM Practices and Tracking Sales
A3. Global Market Considerations and Distribution Channels
A3a. Key Considerations to Enter a Global Market
A3b. Impacts on Global Supply Chain
A4. Global Market Pricing Strategy
A4a. Cost of Development and Launch of New Products
A4b. Consumer Acceptance of Pricing
A4c. Competitor Price Evaluation
A5. Promotional Strategy in a Global Market
A5a. Social and Mass Media Channels
A5b. Sales Promotional Activities
References
2
MARKETING — C212
Task One
Federico Garcia
Student ID 012504967
Western Governors University
1
, MARKETING — C212
Table of Contents
Global Strategic Marketing Expansion Plan for Burger Prince
A1. Identify Two New Products
A1a. Three Methods of Determination to Identify Market Needs and Opportunities.
A1b. Competitive Advantage
A1c. Inherited Risks and How to Mitigate Them
A2. Customer Relationship Management (CRM) Software System
A2a. The Use of CRM Information Driving Global CRM Practices and Tracking Sales
A3. Global Market Considerations and Distribution Channels
A3a. Key Considerations to Enter a Global Market
A3b. Impacts on Global Supply Chain
A4. Global Market Pricing Strategy
A4a. Cost of Development and Launch of New Products
A4b. Consumer Acceptance of Pricing
A4c. Competitor Price Evaluation
A5. Promotional Strategy in a Global Market
A5a. Social and Mass Media Channels
A5b. Sales Promotional Activities
References
2
