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MKT 201 Definitions Exam 1 questions and answers Graded A+
Preview 2 out of 10 pages
MKT 201 Definitions Exam 1 questions and answers Graded A+ marketing the process by which companies create value for customers and build strong customer relationships to capture value in return market the set of actual and potential buyers of a product or service need a state of felt deprivation, including physical, social, and individual requirements want a human desire shaped by culture and individual personality market offering a combination of products, services, information, or experiences offered to satisfy a need or want exchange the act of obtaining a desired object from someone b
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