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MKT 201 Chapter 2 questions and answers Graded A+

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MKT 201 Chapter 2 questions and answers Graded A+ Strategic planning - Making a plan to match what a company wants with what the market wants Mission statement - Why the company exists Business objectives - What the company wants to achieve (money, growth, customers) Marketing objectives - What marketing wants to achieve (more sales, more customers) Business portfolio - Everything the c

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