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MKT 201 Chapter 1questions and answers Graded A+
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MKT 201 Chapter 1questions and answers Graded A+ World Trade - the total flow of goods + services among different countries Marketing - facilitating an exchange; makes it easier to conduct business with your preferred or strategic customers Marketing Mix (4Ps) - strategic toolbox that it uses to win over customers; Product, Price, Promotion, Place Needs - difference between actual and desired state, physiological or psychological wants - desire to satisfy a need in a particular way; influenced by history, past experience, and culture
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MKT 201 Chapter 1 questions and answers Graded A+
