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Exam (elaborations)
MKT201 Exam 1questions and answers Graded A+
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MKT201 Exam 1questions and answers Graded A+ Chapter 1 - Business-to-business (B2B) - Manufacturers to retailers (products sold in large volumes) Business to Consumer - Retailer to consumer Consumer-to-consumer (C2C) - Reselling a used product Production Concept - Focuses on making as much product as possible as efficiently as possible (sellers ruled the market) Can cause companies to lose sight of consumer needs Product Concept - Focus on continuous product improvements w belief that customers will choose products that are su
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