Principles of Marketing 3000: Test One ( CH 1-7)
MSU Denver - Fillenberg | Questions with 100%
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Terms in this set (21)
Sample Question 1 : In 2006 Walmart announced it would be selling
organic food within four years. By saying this
Walmart was trying to?
A. gain government subsidies
B.attract a new market segment
C. reduce cost
D. save the environment
E. offset cost base
***B
Sample Question 2: Ella is buying a new car and has many options. This
set of options is considered her?
A. universal group
B. retrieval group
C. immediate group
D. evoked group
E. focus group
***D
, Sample Question 3: Ramona has a speech in the morning. She is staying
at the Ritz-Carlton. The night clerk was able to find
someone to clean her suite and have it back in time
for her morning speech. The Ritz-Carlton
demonstrated the macro strategy of?
A. customer excellence
B. opperational excellence
C. product excellence
D. promotional excellence
E. global excellence
***A
Sample Question 4: Carla has been directed by her regional manager
to cut prices on seasonal items, place an ad in the
paper, and tell the distributors to reduce deliveries
for the next month. Which step of the strategic
marketing plan planning process is she engaged
in?
A. evaluate performance
B. define the business mission
C. perform situation analysis
D. implement marketing resources
E. identify and evaluate opportunities
***D
MSU Denver - Fillenberg | Questions with 100%
Correct Answers | Verified | Latest Update 2026
Save
Terms in this set (21)
Sample Question 1 : In 2006 Walmart announced it would be selling
organic food within four years. By saying this
Walmart was trying to?
A. gain government subsidies
B.attract a new market segment
C. reduce cost
D. save the environment
E. offset cost base
***B
Sample Question 2: Ella is buying a new car and has many options. This
set of options is considered her?
A. universal group
B. retrieval group
C. immediate group
D. evoked group
E. focus group
***D
, Sample Question 3: Ramona has a speech in the morning. She is staying
at the Ritz-Carlton. The night clerk was able to find
someone to clean her suite and have it back in time
for her morning speech. The Ritz-Carlton
demonstrated the macro strategy of?
A. customer excellence
B. opperational excellence
C. product excellence
D. promotional excellence
E. global excellence
***A
Sample Question 4: Carla has been directed by her regional manager
to cut prices on seasonal items, place an ad in the
paper, and tell the distributors to reduce deliveries
for the next month. Which step of the strategic
marketing plan planning process is she engaged
in?
A. evaluate performance
B. define the business mission
C. perform situation analysis
D. implement marketing resources
E. identify and evaluate opportunities
***D
