MARK 3000 Test 1: Chapters 1, 2, 4, and 5 |
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Practice questions for this set
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contact management, sales management, and customer service
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1 examples of a crm system 2 definition of marketing
3 retailer to consumer A 4 exchanges of marketing
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Terms in this set (55)
, definition of marketing the activity, set of instruments and processes for
creating, capturing, communicating, delivering, and
exchanging offerings that have value for
customers, clients, partners and society at large
marketing is about satisfying what? customers needs and wants
marketing is about delivering what? value
four components of the marketing product, price, place, promotion
mix
exchanges of marketing time, money, and data
product creating value- the goods/tangible, intangible
services, ideas
price capturing value- everything the buyer gives up
(time, money, energy)
promotion communicating the value- communication by a
marketer that informs, persuades, and reminds
potential buyers about their item to influence and
elicit a response
place delivering the value- all the marketing processes
necessary to get the product to the right customer
when that customer wants it
the marketing mix the controllable set of decisions or activities that
the firm uses to respond to the wants of its target
marketers
Questions with 100% Correct Answers | Verified |
Latest Update 2026
Save
Practice questions for this set
Learn 1 /7 Study with Learn
contact management, sales management, and customer service
Choose an answer
1 examples of a crm system 2 definition of marketing
3 retailer to consumer A 4 exchanges of marketing
Don't know?
Terms in this set (55)
, definition of marketing the activity, set of instruments and processes for
creating, capturing, communicating, delivering, and
exchanging offerings that have value for
customers, clients, partners and society at large
marketing is about satisfying what? customers needs and wants
marketing is about delivering what? value
four components of the marketing product, price, place, promotion
mix
exchanges of marketing time, money, and data
product creating value- the goods/tangible, intangible
services, ideas
price capturing value- everything the buyer gives up
(time, money, energy)
promotion communicating the value- communication by a
marketer that informs, persuades, and reminds
potential buyers about their item to influence and
elicit a response
place delivering the value- all the marketing processes
necessary to get the product to the right customer
when that customer wants it
the marketing mix the controllable set of decisions or activities that
the firm uses to respond to the wants of its target
marketers
