Mark 3000 Chapter 11 -Product, branding and
packaging decisions Exam | Questions with 100%
Correct Answers | Verified | Latest Update 2026
Save
Practice questions for this set
Learn 1 /7 Study with Learn
Products or services toward which the customer shows a strong preference
and for which he or she will expend considerable effort to search for the best
suppliers. Eg luxury cars, designer apparel
Choose an answer
1 core customer value 2 Decreasing Depth
3 Convenience products 4 Speciality products (Consumer)
Don't know?
Terms in this set (36)
, core customer value the basic problem-solving benefits that consumers
are seeking
Marketers convert core customer value into an
actual product
Associated services/augmented The nonphysical attributes of the product including
product product warranties, financing, product support,
and after-sale service
types of products consumers and businesses
Speciality products (Consumer) Products or services toward which the customer
shows a strong preference and for which he or she
will expend considerable effort to search for the
best suppliers. Eg luxury cars, designer apparel
Shopping Products Products or services for which consumers will
spend time comparing alternatives, such as
apparel, fragrances, and appliances. Eg. furniture,
apparel, fragrances, appliances, travel
Convenience products Products or services for which the consumer is not
willing to spend any effort to evaluate prior to
purchase. Eg beverages, bread, soap
Unsought Products Products or services consumers either do not
normally think of buying or do not know about
Products Mix The complete set of all products offered by a firm
(reflects the breadth and depth of company's
product lines)
packaging decisions Exam | Questions with 100%
Correct Answers | Verified | Latest Update 2026
Save
Practice questions for this set
Learn 1 /7 Study with Learn
Products or services toward which the customer shows a strong preference
and for which he or she will expend considerable effort to search for the best
suppliers. Eg luxury cars, designer apparel
Choose an answer
1 core customer value 2 Decreasing Depth
3 Convenience products 4 Speciality products (Consumer)
Don't know?
Terms in this set (36)
, core customer value the basic problem-solving benefits that consumers
are seeking
Marketers convert core customer value into an
actual product
Associated services/augmented The nonphysical attributes of the product including
product product warranties, financing, product support,
and after-sale service
types of products consumers and businesses
Speciality products (Consumer) Products or services toward which the customer
shows a strong preference and for which he or she
will expend considerable effort to search for the
best suppliers. Eg luxury cars, designer apparel
Shopping Products Products or services for which consumers will
spend time comparing alternatives, such as
apparel, fragrances, and appliances. Eg. furniture,
apparel, fragrances, appliances, travel
Convenience products Products or services for which the consumer is not
willing to spend any effort to evaluate prior to
purchase. Eg beverages, bread, soap
Unsought Products Products or services consumers either do not
normally think of buying or do not know about
Products Mix The complete set of all products offered by a firm
(reflects the breadth and depth of company's
product lines)
