MARK 3000 Chapter 9 Test 2 | Questions with
100% Correct Answers | Verified | Latest Update
2026
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Practice questions for this set
Learn 1 /7 Study with Learn
Each ad must make a proposition
The proposition must be unique
The proposition must sell
Choose an answer
1 STP Process: Segmentation 2 occasional segmentation
3 Step 2: Use 5 Segmentation Methods 4 3 Principles of USP
Don't know?
Terms in this set (39)
, STP Process: Segmentation 1. Establish Strategy or Objectives
2. Use Segmentation Methods
STP Process: Targeting 3. Evaluate segment attractiveness
4. Select Target Market
STP Process: Positioning 5. identify and develop positioning strategy
Step 1: Establish the Overall Strategy must be consistent with firm's mission statement
or Objectives and be based on the SWOT analyses
Step 2: Use 5 Segmentation Methods Geographic
Demographic
Psychographic
Benefit
Behavioral
Geographic Segmentation country, region, areas within region
Demographic Segmentation most common segmentation strategy - easy to
identify and measure
LEGO example promising mindfulness and meaning for adults
psychographic segmentation segmentation method that delves into how
consumers describe themselves
3 components of psychographic self-values, self-concept, and lifestyles
segmentation
benefit segmentation groups consumers based on the benefits they
derive from products or services
100% Correct Answers | Verified | Latest Update
2026
Save
Practice questions for this set
Learn 1 /7 Study with Learn
Each ad must make a proposition
The proposition must be unique
The proposition must sell
Choose an answer
1 STP Process: Segmentation 2 occasional segmentation
3 Step 2: Use 5 Segmentation Methods 4 3 Principles of USP
Don't know?
Terms in this set (39)
, STP Process: Segmentation 1. Establish Strategy or Objectives
2. Use Segmentation Methods
STP Process: Targeting 3. Evaluate segment attractiveness
4. Select Target Market
STP Process: Positioning 5. identify and develop positioning strategy
Step 1: Establish the Overall Strategy must be consistent with firm's mission statement
or Objectives and be based on the SWOT analyses
Step 2: Use 5 Segmentation Methods Geographic
Demographic
Psychographic
Benefit
Behavioral
Geographic Segmentation country, region, areas within region
Demographic Segmentation most common segmentation strategy - easy to
identify and measure
LEGO example promising mindfulness and meaning for adults
psychographic segmentation segmentation method that delves into how
consumers describe themselves
3 components of psychographic self-values, self-concept, and lifestyles
segmentation
benefit segmentation groups consumers based on the benefits they
derive from products or services
