ANSWERS (VERIFIED ANSWERS) |ALREADY GRADED
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Pro Forma (About) Ans✓✓✓- Projections for the upcoming years
Annual Reports (About) Ans✓✓✓- Results from the previous year
Capstone Spreadsheet (About) Ans✓✓✓- Nerve center of your company
where you formulate and finalize management decisions for every
department
Industry Conditions Report (About) Ans✓✓✓- Help you understand
your customers in different market segments
Different Market Segments (List) Ans✓✓✓1) Traditional
2) Low End
3) High End
4) Performance
5) Size
Different Buying Criteria (List) Ans✓✓✓1) Price
2) Age
3) Mean Time Before Failure (MTBF)
4) Positioning
, Buying Criteria: Price (About) Ans✓✓✓- Does the consumer want an
inexpensive, lower quality good or a good with advanced technology for
a higher price?
Buying Criteria: Age (About) Ans✓✓✓- Does the consumer want a
good with brand new technology or proven technology that has been
around for years?
Buying Criteria: MTBF (About) Ans✓✓✓- Analyzes the reliability of
the good
- Measured in hours
Buying Criteria: Positioning (About) Ans✓✓✓- Speed/sensitivity with
which the good responds to change in physical conditions
- Perceptual map used here
Perceptual Map (About) Ans✓✓✓- Tool to track the position of the
company's and competitor's products
- Performance is on the horizontal axis and size is on the vertical axis
Different Types of Scores (List) Ans✓✓✓1) Positioning
2) Price
3) MTBF