business research technique summary original.docx

BUSINESS RES i




EARCHTECHNI i




QUES i




Pre-master Strategic Management
i i

, Chapteri1;iintroductionitoiresearch
Whatiisiresearch?
Theiprocessiofifindingisolutionsitoiaiproblemiafteriaithoroughistudyiandianalysisiofitheisit
uationalifactors.


Businessiresearch
Aisystematiciandiorganizedieffortitoiinvestigateiaispecificiproblemiencounterediinitheiworkisetting,iwhichine
edsiaisolution:iiticomprisesiaiseriesiofistepsidesignediandiexecutediwithitheigoaliofifindingianswersitoitheiiss
uesithatiareioficoncernitoitheimanageriinitheiworkienvironment.


Theifirstistepiiniresearchiisitoiknowiwhereitheiproblemiareasiexistiinitheiorganization,ianditoiidentifyiasiclea
rlyiandispecificallyiasipossibleitheiproblemsithatineeditoibeistudiediandiresolved.iThisientireiprocessiisicalle
diresearch,iwhichiinvolvesiaiseriesiofiwellithought-
outiandicarefullyiexecutediactivitiesithatienableitheimanageritoiknowihowiorganizationaliproblemsicanibeis
olved,ioriatileastiminimized.iTheiexpectediandiresultiwouldibeiaidiscoveryithatihelpsitheimanageritoidealiwit
hitheiproblemisituation.


Identifyingitheicriticaliissues,igatheringicriticaliinformation,ianalysingitheidataiiniwaysithatihelpidecisionima
king,iandiimplementingitheirighticourseiofiaction,iareiallifacilitateibyiunderstandingibusinessiresearch.iDecis
ionimakingiisiaiprocessiofichoosingiamongialternativeisolutionsitoiresolveiaiproblemiandiresearchihelpsitoig
enerateiviableialternativesiforieffectiveidecisionimaking.iKnowingiaboutiresearchitheniwillihelpitoidiscrimin
ateibetweenigoodiandibadistudiesiiniprofessionalijournals,istudiesiconductedibyiresearchiagencies,iandibet
weenigoodiandibadiresearchiproposalsiofiresearchiagencies.


Definitioniofibusinessiresearch
Businessiresearchiisianiorganized,isystematic,idata-
based,icritical,iobjective,iinquiryioriinvestigationiintoiaispecificiproblem,iundertakeniwithitheipurposeiofifind
ingianswersiorisolutionsitoiit.iResearchiprovidesitheinecessaryiinformationithatiguidesimanagersitoimakeiinf
ormedidecisionsitoisuccessfullyidealiwithiproblems.iTheiinformationiprovidedicouldibeitheiresultiofiaicarefuli
analysisiofidataigatheredifirst-
handioridataithatiareialreadyiavailable;itheseidataicanibeiquantitativeioriqualitative.


Typesiofibusinessiresearch:iappliediandibasic
Toisolveiaicurrentispecificiproblemifacedibyitheimanageriinitheiworkisetting,idemandingiaitimelyisolution
.iThisiisicallediappliediresearch.iTheiother,ibasic,ifundamentalioripureiresearchiisitoigenerateiaibodyiofikn
owledgeibyitryingitoicomprehendihowicertainiproblemsithatioccuriiniorganizationsicanibeisolved.
Theimainidifferenceibetweeniappliediandibasiciresearchiisithatitheiformeriisispeciallyiaimediatisolvingiaicurr
entlyiexperiencediproblemiwithiniaispecificiorganization,iwhereasitheilatterihasitheibroaderiobjectiveiofigen
eratingiknowledgeiandiunderstandingiofiphenomenaiandiproblemsithatioccuriinivariousiorganizationalisetti
ngs.


Pre-masteriStrategiciManagementi|iBusinessiResearchiTechniquesi|iNijskensiM.W.G. 1