Answers
VisionMStatementM-
MAnswerMAMvisionMstatement*MshouldMbeMaMconciseMassertionMofMwhatMtheMcompany
Mis,MwhoMitMserves,MandMwhereMitMisMgoing.MTheMvisionMstatementMshouldMbeManMi
nspiringMpieceMthatMprovidesMeveryoneMinvolvedMinMtheMorganization—
fromMemployeesMtoMshareholdersMtoMcustomers—insightMintoMtheMorganization'sMfuture.
MissionMStatementM-
MAnswerMMissionMstatementsMelaborateMonMvisionMstatementsMbyMprovidingMadditionalM
detailsMaboutMhowMtheMorganizationMplansMtoMachieveMitsMvisionMofMtheMfuture.MMissi
onMstatementsMshouldMalsoMdifferentiateManMorganizationMfromMitsMcompetitors.MTheMp
resumedMreadersMofMaMmissionMstatement*MareMtheMorganization'sMemployees,MandMit
MshouldMprovideMinsightMintoMtheMlong-termMdirectionMofMtheMcompany.
coreMcompetenciesM-
MAnswerMareMtheMthingsMthatMitMdoesMbest.MCoreMcompetenciesMareMessentialMtoMdif
ferentiateMoneMorganizationMfromMitsMcompetitors.MTheseMpointsMofMexcellenceMmayMbe
MrelatedMtoMtechnology,Mproduction,Mculture,MandMcommunity,MknowledgeMmanagement,
MorMsomeMcombinationMofMthese.MItMcanMbeMhelpfulMtoMidentifyMcoreMcompetenciesM
duringMstrategicMplanningMsinceMcoreMcompetenciesMwillMhighlightMareasMofMvalueMwithi
nManMorganizationMthatMshouldMbeMfosteredMandMsupportedMwithMresources.
corporateMvaluesMstatementM-
MAnswerMisMaMstatementMissuedMbyMexecutivesMatMaMcompanyMtoMemployeesMthatMin
dicatesMhowMbusinessMshouldMbeMconductedMwithinMthatMorganization.MTheseMvaluesMs
houldMbeMstableMandMgeneral.MCommonMcorporateMvaluesMareMintegrity,Mrespect,Mprod
uctMandMserviceMexcellence,MandMteamwork.
codeMofMethicsM-
MAnswerMwhichMisMaMformalMsetMofMprinciplesMthatMdescribesMtheMidealMstandardsMth
eMcompanyMtriesMtoMupholdMinMitsMbusinessMpractices.MThisMisMsometimesMmistakenly
MreferredMtoMasMaMcodeMofMconduct*,MwhichMisMaMsimilarMbutMdifferentMthing.
codeMofMconductM-
MAnswerMcodeMofMconductMdealsMwithMemployees'Mbehavior;MitMspellsMoutMtheMtypes
MofMemployeeMbehaviorMthatMareMconsideredMacceptableMandMunacceptable
, CodeMofMConductMVs.MCodeMofMEthicsM-
MAnswerMWhileMtheMcodeMofMethicsMdealsMwithMtheMorganization'sMbehavior,MtheMcod
eMofMconductMdealsMwithMemployees'Mbehavior;MitMspellsMoutMtheMtypesMofMemployee
MbehaviorMthatMareMconsideredMacceptableMandMunacceptable.
CorporateMcitizenshipM-
MAnswerMaMvoluntaryMcommitmentMbyMaMcompanyMtoMaddressMissuesMorMproblemsMth
atMaffectMitsMsurroundingMcommunities,MbothMlocalMandMglobal.MCorporateMcitizenshipMi
nitiativesMoftenMinvolveMsponsorshipMofMcommunityMorganizationsMorMprogramsMthatMen
courageMemployeesMtoMvolunteerMinMtheMcommunity.
CorporateMSocialMResponsibilityM-
MAnswerMinvolvesMaMcompany'sMproactiveMeffortsMtoMprotectMtheMphysicalMenvironment
MandMtheMpeopleMinMtheMcommunitiesMwhereMitMdoesMbusiness.MEnergyMconservation,
MLEEDMconstruction,MandMtheMuseMofMenvironmentallyMfriendlyMmaterialsMareMexamples
MofMsocialMresponsibilityMinitiatives.MTheseMinitiativesMareMoftenMconductedMinMpartnersh
ipMwithMnongovernmentalMorganizationsM(NGOs)MthatMworkMonMsocialMandMenvironment
alMissues.
HRsMroleMinMcorporateMcitizenshipM-
MAnswerMHRMplaysMaMsignificantMroleMinMcorporateMcitizenshipMbyMclarifyingMtheMgoals
MofMcitizenshipMinitiatives,MtoMavoidMpotentialMconflictsMofMinterestMandMmakeMsureMth
atMtheseMinitiativesMdoMnotMconflictMwithMtheMcompany'sMprincipalMbusinessMmission.
organization'sMstrategicMplanning*MprocessM-
MAnswerMtheMoutliningMofMtheMpurpose,MstrategicMgoals,MandMperformanceMexpectation
sMforManMorganization
organizationalMauditM-
MAnswerMaMcomprehensiveMreviewMofMtheMcompanysMassets,Mpolicies,MandMpracticesMt
hatMfocusesMonM6MfunctionalMareas:McompanyMmindset,Mcompetence,MperformanceMorM
consequence,MGovernance,McapacityMforMchange,MandMleadership
DavidMUlrich,MtheMorganizationalMauditMassessesMsixMsignificantMorganizationalMcharacteris
tics:M-MAnswerMSharedMmindset;
CompetenceM(knowledge,Mskills,MandMabilities);
ConsequenceM(performanceMmanagement);
GovernanceM(organizationalMstructure,McommunicationMsystems,Mpolicies);
WorkMprocess/CapacityMforMchangeM(abilityMtoMimprove,MchangeMandMlearn);Mand