ARE 136 FINAL EXAM REVIEW COMPLETE
WITH DETAILED VERIFIED ANSWERS (100%
CORRECT ANSWERS) ALREADY GRADED A+
The team at My MVPs decides to look into sponsorship as a way of building the
brand. At first, they wonder about the cost.
My MVPs arranges to sponsor a few high schools, and begins to think of ways to
leverage the sponsorship. In this context, leverage can be described as:
a) the practice of judging sponsorship through media impressions.
b) the practice of placing any branded product into the content and execution of an
established entertainment vehicle.
c) any collateral communication or activity reinforcing the link between a brand
and an event.
d) development and support of any entertainment property. - ANSWER-C
The team at My MVPs decides to make sponsorship one of their top priorities. Not
only can they build
community relationships, but they can get the My MVP's name out with signs and
banners. The team also prints hundreds of business cards and stationery to
distribute, and sets up a number of tents that will feature the company logo. In a
small-scale and local way, this is the same thing large corporations do when they
make an effort to:
a) leverage the event as much as they can.
b) make good use of product placement. c) fight the chaos scenario.
d) speak to consumers in a single voice. - ANSWER-A
During which of the following eras did consumer culture become the new normal,
a permanent central feature of society?
a) The Depression (1929 to 1941)
b) World War II and the 1950s (1942 to 1960)
c) The Reindustrialization Era (Pre-1800)
d) The Era of Industrialization (1800 to 1875) - ANSWER-B
Which of the following best describes primary demand?
a) It is the demand for an entire range of various products.
, b) It is the demand for a specific brand.
c) It is the demand for a specific product.
d) It is the demand for an entire product category. - ANSWER-D
Which of the following forms the lowest order of needs in Maslow's hierarchy of
needs theory?
a) Physiological needs
b) Needs for affiliation
c) Self-actualization needs
d) Intrinsic needs - ANSWER-A
What concept/idea is not contributed by research in behavioral economics to the
field of advertising?
a) Partial adoption.
b) Time-inconsistent preferences.
c) Opportunity costs of time
d) Framing and anchoring. - ANSWER-C
Though it is almost impossible to define, creativity is essentially the ability to:
a) see the world in a structured way.
b) hold together seemingly inconsistent elements.
c) think in terms of "the way things have to be."
d) be conventional and hardworking. - ANSWER-B
Which of the following is true about ethics?
a) It is applicable to business alone.
B) It is strongly looked down upon in society.
c)It is based on personal judgement.
d)It is the basic structure of business. - ANSWER-C
The model of advertising discussed assumes that with an increase in advertising
expenditure, the demand function ________.
a) continues to rise at an increasing rate
b) initially increases and then declines
c) increases first at an increasing rate, then at a decreasing rate
d) decreases first and then spikes - ANSWER-C
,In the context of advertising, which of the following is true concerning teams?
a) They squash individuality and creativity all too often.
b) They try to blend diverse skills but are rarely successful
c) They have become the primary means for getting things done.
d) They were popular in the 80s and 90s but are now considered a passing fad. -
ANSWER-C
Headquartered in Boston, the Gillette Company is the world leader in male
grooming, a category that includes blades, razors, and shaving preparations.
Several years ago, Gillette announced the launch of two new high- performance
women's razors, broadening the portfolio of the top-selling Venus brand, the
world's most successful franchise in female shaving. The two new razors were
Venus Vibrance the first power wet shaving system for women, and Venus
Disposable, a premium-performing disposable razor. Both razors incorporated
technological and design enhancements to better address the specific shaving needs
of women, and will build on current market segments. More recently the company
has launched Venus Embrace, the first five-blade women's razor, with the tagline,
"Reveal the Goddess in You." According to its website, nearly 40 million women
now use Venus’s products.
13)The original plan to sell new products to the feme - ANSWER-D
Headquartered in Boston, the Gillette Company is the world leader in male
grooming, a category that includes blades, razors, and shaving preparations.
Several years ago, Gillette announced the launch of two new high- performance
women's razors, broadening the portfolio of the top-selling Venus brand, the
world's most successful franchise in female shaving. The two new razors were
Venus Vibrance the first power wet shaving system for women, and Venus
Disposable, a premium-performing disposable razor. Both razors incorporated
technological and design enhancements to better address the specific shaving needs
of women, and will build on current market segments. More recently the company
has launched Venus Embrace, the first five-blade women's razor, with the tagline,
"Reveal the Goddess in You." According to its website, nearly 40 million women
now use Venus’s products
According to the information provided here, Gillette h - ANSWER-B
, Headquartered in Boston, the Gillette Company is the world leader in male
grooming, a category that includes blades, razors, and shaving preparations.
Several years ago, Gillette announced the launch of two new high- performance
women's razors, broadening the portfolio of the top-selling Venus brand, the
world's most successful franchise in female shaving. The two new razors were
Venus Vibrance the first power wet shaving system for women, and Venus
Disposable, a premium-performing disposable razor. Both razors incorporated
technological and design enhancements to better address the specific shaving needs
of women, and will build on current market segments. More recently the company
has launched Venus Embrace, the first five-blade women's razor, with the tagline,
"Reveal the Goddess in You." According to its website, nearly 40 million women
now use Venus’s products.
It appears that the management at Gillette has perform - ANSWER-A
Brands that meet consumers' initial buying criteria are called the ________ set.
a) total
b) awareness
c) consideration
d) choice - ANSWER-C
What is a downside to adopting a heavy-user-focused segmentation plan?
a) Heavy users usually form less than one percent of users by volume.
b) Heavy users may differ significantly from average or infrequent users in terms
of their motivations to consume, their approach to the brand, or their image of the
brand.
c)Heavy users are a costly target segment and much can be spent in getting their
business merely to have it disappear just as quickly as it was won.
d)Heavy users have little knowledge of the brand and negligible social influence. -
ANSWER-B
The selection of key themes or concepts that the organization will feature when
communicating with customers about their brand is known as
a) market segmentation.
b) positioning strategy
c) marketing mix
d)STP marketing. - ANSWER-B
WITH DETAILED VERIFIED ANSWERS (100%
CORRECT ANSWERS) ALREADY GRADED A+
The team at My MVPs decides to look into sponsorship as a way of building the
brand. At first, they wonder about the cost.
My MVPs arranges to sponsor a few high schools, and begins to think of ways to
leverage the sponsorship. In this context, leverage can be described as:
a) the practice of judging sponsorship through media impressions.
b) the practice of placing any branded product into the content and execution of an
established entertainment vehicle.
c) any collateral communication or activity reinforcing the link between a brand
and an event.
d) development and support of any entertainment property. - ANSWER-C
The team at My MVPs decides to make sponsorship one of their top priorities. Not
only can they build
community relationships, but they can get the My MVP's name out with signs and
banners. The team also prints hundreds of business cards and stationery to
distribute, and sets up a number of tents that will feature the company logo. In a
small-scale and local way, this is the same thing large corporations do when they
make an effort to:
a) leverage the event as much as they can.
b) make good use of product placement. c) fight the chaos scenario.
d) speak to consumers in a single voice. - ANSWER-A
During which of the following eras did consumer culture become the new normal,
a permanent central feature of society?
a) The Depression (1929 to 1941)
b) World War II and the 1950s (1942 to 1960)
c) The Reindustrialization Era (Pre-1800)
d) The Era of Industrialization (1800 to 1875) - ANSWER-B
Which of the following best describes primary demand?
a) It is the demand for an entire range of various products.
, b) It is the demand for a specific brand.
c) It is the demand for a specific product.
d) It is the demand for an entire product category. - ANSWER-D
Which of the following forms the lowest order of needs in Maslow's hierarchy of
needs theory?
a) Physiological needs
b) Needs for affiliation
c) Self-actualization needs
d) Intrinsic needs - ANSWER-A
What concept/idea is not contributed by research in behavioral economics to the
field of advertising?
a) Partial adoption.
b) Time-inconsistent preferences.
c) Opportunity costs of time
d) Framing and anchoring. - ANSWER-C
Though it is almost impossible to define, creativity is essentially the ability to:
a) see the world in a structured way.
b) hold together seemingly inconsistent elements.
c) think in terms of "the way things have to be."
d) be conventional and hardworking. - ANSWER-B
Which of the following is true about ethics?
a) It is applicable to business alone.
B) It is strongly looked down upon in society.
c)It is based on personal judgement.
d)It is the basic structure of business. - ANSWER-C
The model of advertising discussed assumes that with an increase in advertising
expenditure, the demand function ________.
a) continues to rise at an increasing rate
b) initially increases and then declines
c) increases first at an increasing rate, then at a decreasing rate
d) decreases first and then spikes - ANSWER-C
,In the context of advertising, which of the following is true concerning teams?
a) They squash individuality and creativity all too often.
b) They try to blend diverse skills but are rarely successful
c) They have become the primary means for getting things done.
d) They were popular in the 80s and 90s but are now considered a passing fad. -
ANSWER-C
Headquartered in Boston, the Gillette Company is the world leader in male
grooming, a category that includes blades, razors, and shaving preparations.
Several years ago, Gillette announced the launch of two new high- performance
women's razors, broadening the portfolio of the top-selling Venus brand, the
world's most successful franchise in female shaving. The two new razors were
Venus Vibrance the first power wet shaving system for women, and Venus
Disposable, a premium-performing disposable razor. Both razors incorporated
technological and design enhancements to better address the specific shaving needs
of women, and will build on current market segments. More recently the company
has launched Venus Embrace, the first five-blade women's razor, with the tagline,
"Reveal the Goddess in You." According to its website, nearly 40 million women
now use Venus’s products.
13)The original plan to sell new products to the feme - ANSWER-D
Headquartered in Boston, the Gillette Company is the world leader in male
grooming, a category that includes blades, razors, and shaving preparations.
Several years ago, Gillette announced the launch of two new high- performance
women's razors, broadening the portfolio of the top-selling Venus brand, the
world's most successful franchise in female shaving. The two new razors were
Venus Vibrance the first power wet shaving system for women, and Venus
Disposable, a premium-performing disposable razor. Both razors incorporated
technological and design enhancements to better address the specific shaving needs
of women, and will build on current market segments. More recently the company
has launched Venus Embrace, the first five-blade women's razor, with the tagline,
"Reveal the Goddess in You." According to its website, nearly 40 million women
now use Venus’s products
According to the information provided here, Gillette h - ANSWER-B
, Headquartered in Boston, the Gillette Company is the world leader in male
grooming, a category that includes blades, razors, and shaving preparations.
Several years ago, Gillette announced the launch of two new high- performance
women's razors, broadening the portfolio of the top-selling Venus brand, the
world's most successful franchise in female shaving. The two new razors were
Venus Vibrance the first power wet shaving system for women, and Venus
Disposable, a premium-performing disposable razor. Both razors incorporated
technological and design enhancements to better address the specific shaving needs
of women, and will build on current market segments. More recently the company
has launched Venus Embrace, the first five-blade women's razor, with the tagline,
"Reveal the Goddess in You." According to its website, nearly 40 million women
now use Venus’s products.
It appears that the management at Gillette has perform - ANSWER-A
Brands that meet consumers' initial buying criteria are called the ________ set.
a) total
b) awareness
c) consideration
d) choice - ANSWER-C
What is a downside to adopting a heavy-user-focused segmentation plan?
a) Heavy users usually form less than one percent of users by volume.
b) Heavy users may differ significantly from average or infrequent users in terms
of their motivations to consume, their approach to the brand, or their image of the
brand.
c)Heavy users are a costly target segment and much can be spent in getting their
business merely to have it disappear just as quickly as it was won.
d)Heavy users have little knowledge of the brand and negligible social influence. -
ANSWER-B
The selection of key themes or concepts that the organization will feature when
communicating with customers about their brand is known as
a) market segmentation.
b) positioning strategy
c) marketing mix
d)STP marketing. - ANSWER-B
