BCOR 2201 - Marketing Midterm 1 questions
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with answers |\
Marketing - CORRECT ANSWERS ✔✔The art and science of
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creating value by designing and managing successful
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exchanges through implementation of the marketing mix.
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Goal of Marketing - CORRECT ANSWERS ✔✔To create
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exchange.
Exchange - CORRECT ANSWERS ✔✔The trade of things of
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value between buyer and seller so that each is better off
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after the trade.
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Need - CORRECT ANSWERS ✔✔When a person feels
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deprived of basic necessities such as food, clothing, and
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shelter.
Want - CORRECT ANSWERS ✔✔A need that is shaped by a
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person's knowledge, culture, and personality.
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Market - CORRECT ANSWERS ✔✔People with both the
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desire and ability to buy a specific offering.
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, Target Market - CORRECT ANSWERS ✔✔One or more
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specific groups of potential consumers toward which an
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organization directs its marketing program. |\ |\ |\ |\
4 P's of Marketing - CORRECT ANSWERS ✔✔Product
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Price
Place
Promotion
Product - CORRECT ANSWERS ✔✔A good, service, or idea
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to satisfy the consumer's needs.
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Price - CORRECT ANSWERS ✔✔What is exchanged for the
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product.
Place - CORRECT ANSWERS ✔✔A means of getting the
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product to the consumer. |\ |\ |\
Promotion - CORRECT ANSWERS ✔✔The means of |\ |\ |\ |\ |\ |\ |\
communication between the buyer and the seller. |\ |\ |\ |\ |\ |\
Utility - CORRECT ANSWERS ✔✔The benefits or customer
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value received by users of the product.
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with answers |\
Marketing - CORRECT ANSWERS ✔✔The art and science of
|\ |\ |\ |\ |\ |\ |\ |\
creating value by designing and managing successful
|\ |\ |\ |\ |\ |\ |\ |\
exchanges through implementation of the marketing mix.
|\ |\ |\ |\ |\ |\
Goal of Marketing - CORRECT ANSWERS ✔✔To create
|\ |\ |\ |\ |\ |\ |\ |\
exchange.
Exchange - CORRECT ANSWERS ✔✔The trade of things of
|\ |\ |\ |\ |\ |\ |\ |\ |\
value between buyer and seller so that each is better off
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
after the trade.
|\ |\
Need - CORRECT ANSWERS ✔✔When a person feels
|\ |\ |\ |\ |\ |\ |\ |\
deprived of basic necessities such as food, clothing, and
|\ |\ |\ |\ |\ |\ |\ |\ |\
shelter.
Want - CORRECT ANSWERS ✔✔A need that is shaped by a
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
person's knowledge, culture, and personality.
|\ |\ |\ |\ |\
Market - CORRECT ANSWERS ✔✔People with both the
|\ |\ |\ |\ |\ |\ |\ |\
desire and ability to buy a specific offering.
|\ |\ |\ |\ |\ |\ |\
, Target Market - CORRECT ANSWERS ✔✔One or more
|\ |\ |\ |\ |\ |\ |\ |\
specific groups of potential consumers toward which an
|\ |\ |\ |\ |\ |\ |\ |\
organization directs its marketing program. |\ |\ |\ |\
4 P's of Marketing - CORRECT ANSWERS ✔✔Product
|\ |\ |\ |\ |\ |\ |\
Price
Place
Promotion
Product - CORRECT ANSWERS ✔✔A good, service, or idea
|\ |\ |\ |\ |\ |\ |\ |\ |\
to satisfy the consumer's needs.
|\ |\ |\ |\
Price - CORRECT ANSWERS ✔✔What is exchanged for the
|\ |\ |\ |\ |\ |\ |\ |\ |\
product.
Place - CORRECT ANSWERS ✔✔A means of getting the
|\ |\ |\ |\ |\ |\ |\ |\ |\
product to the consumer. |\ |\ |\
Promotion - CORRECT ANSWERS ✔✔The means of |\ |\ |\ |\ |\ |\ |\
communication between the buyer and the seller. |\ |\ |\ |\ |\ |\
Utility - CORRECT ANSWERS ✔✔The benefits or customer
|\ |\ |\ |\ |\ |\ |\ |\
value received by users of the product.
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