BKM4 — BKM4 TASK 1: PORTFOLIO
MANAGEMENT COMMUNICATION — C204
PRFA — BKM4
Preparation Task Overview Submissions Evaluation Report
COMPETENCIES
3006.1.1: Effective Communication
The graduate communicates effectively, both in writing and speaking, within an organizational setting.
3006.1.2 : Eliminating Bias in Business Messages
The graduate demonstrates best practices to overcome biases that inhibit organizations and teams from
communicating effectively.
3006.1.3: Intercultural Communication
The graduate recognizes cultural differences in communication and develops strategies and techniques to
effectively communicate with internal and external stakeholders.
3006.1.4: Negotiation and Conflict Management in Communication
The graduate applies negotiation and conflict management strategies to improve organizational
performance.
3006.1.5: Use of Technology for Communication in the Digital Age
The graduate utilizes appropriate technology and/or social media to communicate effectively.
INTRODUCTION
As a business manager, you may encounter situations that require a wide variety of communication
responses. For this assessment, you will be creating a portfolio of communication documents. Please
appropriately format each communication for the message type.
SCENARIO
Scenario 1
You are a manager of a company that has recently purchased and merged with a smaller company. The
purchased company has an existing product, which will now be part of your product offering. The productis a
weight-loss supplement called Kamelon. The product has been very successful for the previous owner, but
the company had a limited ability to adjust its manufacturing system to accommodate growth, as well as . Help
, limited potential sales audience. Your role is to oversee and coordinate all aspects of launching the product
from the newly acquired company. You have a far greater manufacturing capacity and more potential
customers readily available because you already sell several weight loss-related products to a large base of
customers.
Kamelon has been proven successful by a limited research study. The study consisted of 100 participants,
90% of whom lost at least 15 pounds over a reasonable time period. To date, the study participants who lost
at least 15 pounds have successfully maintained their weight loss by continuing to use the product, and 80%
were able to maintain their weight loss with continued use of Kamelon. The 10% of study participants who
lost less than 15 pounds may have been unsuccessful because they did not follow the program’s protocol. An
inherent risk of a weight-loss product is the inability to determine whether the product has produced results
or if the user has not followed directions. Dissatisfied customers present a challenge as a result.
Your success relies on your external business partner Synesthor, who continues to manufacture the pill
casing for Kamelon. There is a need for 10 million pills to be manufactured in the next three months to meet
the demands of your customers. Synesthor is a manufacturing company located in South America, and you
will need to work closely with this partner to ensure their manufacturing operation is able to meet the
demand as needed in a just-in-time environment. Your contact’s name at Synesthor is Fatima Sousa.
You have received a customer complaint via the company’s social media page. The customer is extremely
dissatisfied, and the complaint has negatively impacted the company’s image. The customer’s complaint is as
follows: “Kamelon does not work! I've been using this for a week, and | haven't lost anything! I'm going on
vacation in a couple of weeks, and | was hoping to shed a couple of pounds before | left for my trip.
Unfortunately, | do not foresee this happening. No one should buy this product! As a faithful member of
several weight-loss groups, | will not recommend this product to anyone in my groups.”
Scenario 2
You are a manager in a small pharmaceutical distributor. Your company has been awarded an exclusive
contract to distribute a new medication.
Nasaquil is an over-the-counter medication that has been approved to treat influenza. Nasaquil will compete
directly with prescription antiviral medications.
Your company, through your sales and customer service representatives, already has extensive relationships
with medical providers. There is great anticipation within the market about the potential efficacy of this new
medication. According to estimates by a government agency, from 2010 to 2020, there were approximately 9
to 41 million flu ilinesses with an estimated 12,000 to 52,000 flu-related deaths in the United States.
Initial clinical trials indicate that Nasaquil may help to lower influenza’s severity and duration; howeuver,
clinical trials only demonstrate a new medication’s efficacy in a small group of patients over a limited amount
MANAGEMENT COMMUNICATION — C204
PRFA — BKM4
Preparation Task Overview Submissions Evaluation Report
COMPETENCIES
3006.1.1: Effective Communication
The graduate communicates effectively, both in writing and speaking, within an organizational setting.
3006.1.2 : Eliminating Bias in Business Messages
The graduate demonstrates best practices to overcome biases that inhibit organizations and teams from
communicating effectively.
3006.1.3: Intercultural Communication
The graduate recognizes cultural differences in communication and develops strategies and techniques to
effectively communicate with internal and external stakeholders.
3006.1.4: Negotiation and Conflict Management in Communication
The graduate applies negotiation and conflict management strategies to improve organizational
performance.
3006.1.5: Use of Technology for Communication in the Digital Age
The graduate utilizes appropriate technology and/or social media to communicate effectively.
INTRODUCTION
As a business manager, you may encounter situations that require a wide variety of communication
responses. For this assessment, you will be creating a portfolio of communication documents. Please
appropriately format each communication for the message type.
SCENARIO
Scenario 1
You are a manager of a company that has recently purchased and merged with a smaller company. The
purchased company has an existing product, which will now be part of your product offering. The productis a
weight-loss supplement called Kamelon. The product has been very successful for the previous owner, but
the company had a limited ability to adjust its manufacturing system to accommodate growth, as well as . Help
, limited potential sales audience. Your role is to oversee and coordinate all aspects of launching the product
from the newly acquired company. You have a far greater manufacturing capacity and more potential
customers readily available because you already sell several weight loss-related products to a large base of
customers.
Kamelon has been proven successful by a limited research study. The study consisted of 100 participants,
90% of whom lost at least 15 pounds over a reasonable time period. To date, the study participants who lost
at least 15 pounds have successfully maintained their weight loss by continuing to use the product, and 80%
were able to maintain their weight loss with continued use of Kamelon. The 10% of study participants who
lost less than 15 pounds may have been unsuccessful because they did not follow the program’s protocol. An
inherent risk of a weight-loss product is the inability to determine whether the product has produced results
or if the user has not followed directions. Dissatisfied customers present a challenge as a result.
Your success relies on your external business partner Synesthor, who continues to manufacture the pill
casing for Kamelon. There is a need for 10 million pills to be manufactured in the next three months to meet
the demands of your customers. Synesthor is a manufacturing company located in South America, and you
will need to work closely with this partner to ensure their manufacturing operation is able to meet the
demand as needed in a just-in-time environment. Your contact’s name at Synesthor is Fatima Sousa.
You have received a customer complaint via the company’s social media page. The customer is extremely
dissatisfied, and the complaint has negatively impacted the company’s image. The customer’s complaint is as
follows: “Kamelon does not work! I've been using this for a week, and | haven't lost anything! I'm going on
vacation in a couple of weeks, and | was hoping to shed a couple of pounds before | left for my trip.
Unfortunately, | do not foresee this happening. No one should buy this product! As a faithful member of
several weight-loss groups, | will not recommend this product to anyone in my groups.”
Scenario 2
You are a manager in a small pharmaceutical distributor. Your company has been awarded an exclusive
contract to distribute a new medication.
Nasaquil is an over-the-counter medication that has been approved to treat influenza. Nasaquil will compete
directly with prescription antiviral medications.
Your company, through your sales and customer service representatives, already has extensive relationships
with medical providers. There is great anticipation within the market about the potential efficacy of this new
medication. According to estimates by a government agency, from 2010 to 2020, there were approximately 9
to 41 million flu ilinesses with an estimated 12,000 to 52,000 flu-related deaths in the United States.
Initial clinical trials indicate that Nasaquil may help to lower influenza’s severity and duration; howeuver,
clinical trials only demonstrate a new medication’s efficacy in a small group of patients over a limited amount
