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Exam (elaborations)

MBA 705 Exam 2 Questions With Correct Answers

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MBA 705 Exam 2 Questions With Correct Answers

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MBA 705 Exam 2 Questions With Correct
Answers

Social Forces - CORRECT ANSWER✔✔--Societal values
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-Trends
-Traditions
-Religious practices |




-Concern for the environment | | |




Social Forces Case #1 Eating Habits - CORRECT ANSWER✔✔--Consumers "super
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size" at record rates while demanding healthier foods.
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-Many fast food restaurants have been "supersizing" their meal combinations by
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adding extra fries and larger drinks, while at the same time expanding
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alternatives for items such as grilled chicken sandwiches and salads
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Social Forces Case #2 Automobiles - CORRECT ANSWER✔✔-Contrary to demand
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patterns in other parts of the world, demand for large vehicles remains strong in
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the U.S. amidst cries for greater fuel economy.
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Social Forces: Global Concerns - CORRECT ANSWER✔✔--Firms operating in
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multiple countries must address multiple sets of social forces.
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,-Social forces are influenced by national culture, the generally accepted values,
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traditions, and patterns of behavior in a society. Firms should recognize these
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cultural differences.
|




-Some firms struggle because their managers consciously refer to their own
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cultural values as a standard of judgment, a phenomenon known as the self-
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reference criterion. |




Technological Forces - CORRECT ANSWER✔✔--Scientific improvements &
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innovations


-The Internet is arguably the most pervasive technological force affecting most
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industries.


The World is Flat (Thomas Friedman, 2005) - CORRECT ANSWER✔✔-During the
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dot-com bubble of the late 1990s, telecommunications firms laid fiber optic
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cables across the oceans to connect the U.S. with China and India.
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Since the dot-com bust, these cables have provided high quality, low cost contact
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with developing nations, "leveling the playing field."
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"Any activity that can be digitized and moved around will get moved around."
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Strategy and The Internet - CORRECT ANSWER✔✔--Has the Internet created new
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business models or just altered the old ones?
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,-Although the Internet plays a substantial role, critics challenge the notion that
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|"new business models" are needed to compete in the "new economy." Michael
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Porter and others argue that the market forces that governed the traditional
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economy have not disappeared in the Internet economy.
| | | | | | |




Disaggregation & Reaggregation - CORRECT ANSWER✔✔--Large firms exist
| | | | | | | |


because they can perform most tasks—raw material procurement, production,
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human resource management, sales, and so forth—more efficiently than they
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would otherwise be performed if they were "outsourced" to the open market.
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-Today, many progressive firms have "disaggregated" by no longer perform all of
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their functional activities, but instead "reaggregate" by searching for partners
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who can perform some of the activities more efficiently.
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Strategic Dimensions of the Internet - CORRECT ANSWER✔✔--The Internet has
| | | | | | | | | |


influenced strategic management in very specific ways.
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-Contrary to early expectations, the Internet has not always generated greater
| | | | | | | | | | |


profits for businesses. Consumers have benefitted immensely.
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-Five Strategic Dimension of the Internet are addressed in the following slides.
| | | | | | | | | | |




Dimension #1: Movement toward information symmetry- - CORRECT
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ANSWER✔✔-Typical markets are characterized by information asymmetry, | | | | | | |


whereby sellers control key information that is not available to buyers. The
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Internet promotes information symmetry, whereby buyers and sellers share
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information.

, Dimension #2: Internet as distribution channel - CORRECT ANSWER✔✔-The
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Internet acts as a distribution channel for non-tangible goods and services.
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Consumers can purchase items such as airline tickets, insurance, stocks, and
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computer software online without the necessity of physical delivery.
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Dimension #3: Speed - CORRECT ANSWER✔✔-The Internet offers numerous
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opportunities to improve the speed of the actual transaction, as well as the
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process that leads up to and follows it.
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Dimension #4: Interactivity - CORRECT ANSWER✔✔-Consumers discuss their
| | | | | | | |


experiences with products and services on bulletin boards or in chat rooms. Firms
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|can readily exchange information with trade associations that represent their
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industries.


Dimension #5: Potential for cost reductions and cost shifting - CORRECT
| | | | | | | | | | |


ANSWER✔✔-The Internet provides many businesses with opportunities to | | | | | | | |


minimize their costs—both fixed and variable—and thereby enhance flexibility.
| | | | | | | |




Forms of Electronic Commerce - CORRECT ANSWER✔✔-B2B, B2C, B2G.
| | | | | | | |




C2B, C2C |




Forms of Electronic Commerce - CORRECT ANSWER✔✔-Many traditional firms
| | | | | | | | |


are integrating e-commerce into their existing business models
| | | | | | |

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