MKTG 4500 Google Analytics Exam Questions and Answers With Verified
Solutions 2025
Google analytics can collect behavioral data from which systems?
-E- commerce platforms
-mobile applications
-online point-of-sales systems
-systems not connected to the internet - ✔✔E- commerce platforms
mobile applications
online point-of-sales systems
To track website behavior data with google analytics, which steps will you need to complete?
-install google analytics software on your desktop
-create an analytics account
-add the analytics tracking code to each page of your site
-download the analytics app - ✔✔create an analytics account
-add the analytics tracking code to each page of your site
The analytics tracking code can collect which of the following?
-how many users visited a page
-language the browser is set to
-type of browser
-user's favorite website
-device and operating system - ✔✔-how many users visited a page
-language the browser is set to
-type of browser
, -device and operating system
When will google analytics end a default session? - ✔✔when a user is inactive on your site for 30
minutes or more or closes a browser window
T/F: once google analytics processes the data it collects, it's stored in a database where it can't be
changed. - ✔✔true
which of the following best represents the hierarchical structure of a google analytics account from top
to bottom? - ✔✔account>property>view
T/F: A user with "edit" permissions at the account level will automatically have "edit" permissions at the
property and view levels. - ✔✔True
To find your analytics tracking code, which sequence of steps should you follow? - ✔✔"admin" tab>
"tracking info">" tracking code"
To use Analytics to track user behavior on your website, what must you add to each page of your site? -
✔✔Google Analytics tracking code
Where in the HTML of your webpage should you place Analytics tracking code? - ✔✔Just before the
closing</head> tag of your website
T/F: New views can include website data from before the view was created. - ✔✔False
If you delta a view, account administrators can recover the view using the "trash can" function within
how many days? - ✔✔35
Filters allow you to:
- exclude data from a view
-include data in a view
-modify which data appears in your reports
Solutions 2025
Google analytics can collect behavioral data from which systems?
-E- commerce platforms
-mobile applications
-online point-of-sales systems
-systems not connected to the internet - ✔✔E- commerce platforms
mobile applications
online point-of-sales systems
To track website behavior data with google analytics, which steps will you need to complete?
-install google analytics software on your desktop
-create an analytics account
-add the analytics tracking code to each page of your site
-download the analytics app - ✔✔create an analytics account
-add the analytics tracking code to each page of your site
The analytics tracking code can collect which of the following?
-how many users visited a page
-language the browser is set to
-type of browser
-user's favorite website
-device and operating system - ✔✔-how many users visited a page
-language the browser is set to
-type of browser
, -device and operating system
When will google analytics end a default session? - ✔✔when a user is inactive on your site for 30
minutes or more or closes a browser window
T/F: once google analytics processes the data it collects, it's stored in a database where it can't be
changed. - ✔✔true
which of the following best represents the hierarchical structure of a google analytics account from top
to bottom? - ✔✔account>property>view
T/F: A user with "edit" permissions at the account level will automatically have "edit" permissions at the
property and view levels. - ✔✔True
To find your analytics tracking code, which sequence of steps should you follow? - ✔✔"admin" tab>
"tracking info">" tracking code"
To use Analytics to track user behavior on your website, what must you add to each page of your site? -
✔✔Google Analytics tracking code
Where in the HTML of your webpage should you place Analytics tracking code? - ✔✔Just before the
closing</head> tag of your website
T/F: New views can include website data from before the view was created. - ✔✔False
If you delta a view, account administrators can recover the view using the "trash can" function within
how many days? - ✔✔35
Filters allow you to:
- exclude data from a view
-include data in a view
-modify which data appears in your reports
