MKTG 4500 Test 1 Questions and Answers With Verified Solutions 2025
When was the concept of the internet established? - ✔✔1956 Dartmouth Artifical Intelligence
conference
When did researchers begin earnest work on the internet? - ✔✔1960s
What year was growth accelerated for the internet? - ✔✔after 1991
What is the virtuous cycle and the internet boom? - ✔✔1. consumer and business internet access
2. web content
3. popular fascination
4. repeat
Boom and Busts - ✔✔- fascination with the web also has led to an infusion of investment capital
- aggressive, expensive battle for customers doomed many start-ups
- greater discipline and more cost-effective marketing plans allowed the dot-com era to take root
Boom and Busts Aftermath - ✔✔Scale back and smarten up marketing expenditures
-- focus on customer acquisition costs (ex. free shipping, free merch)
-- renewed emphasis on analytics/ROI and sales funnel
acquisition --> conversion --> retention --> value growth
What are two new technologies that will bring forward new opportunities? - ✔✔1. advanced connection
devices - from smart phones to home wi-fi -- increase the potential online consumer audience
2. faster internet connections bringing marketing messages to the audience more swiftly
-- don't forget about dial-up! know yuor consumer
, What is IoT? - ✔✔Internet of Things (IoT) is the network of physical objects accessed through the
internet.
IoT = rail road line, including the tracks and the connections
How can the Google Nest Thermostat improve your day to day activities? - ✔✔Google Nest Thermostat
notices you're away, it can have your dryer switch to a refresh mode when your cycle ends so your
clothes stay fresh and wrinkle-free
What is IoE? - ✔✔The Internet of Everything means bringing together people, processes, data, and
things to make networked connections and information more relevant and valuable than ever before.
-- IoE is not just about allowing devices to talk to each other, it's about applying analytics to the data to
impact process and change decision making
IoE = The tracks, connections, trains, ticket machines, staff, customers, weather conditions, etc.
With IoE you have to consider all of the data passing between devices. Data between one device can be
in a completely different format for another, meaning that developers have to spend time translating
these data streams. Example = weather researchers analyzing global trends, and having to constantly
convert devices that report in Fahrenheit to Celsius.
Smart Grid would be an example.
True or False: Technology allows for the creation of virtual spaces to display information, tell stories,
educate, or amuse - ✔✔True
What is digital disruption? - ✔✔Digital disruption is the change that occurs when new digital
technologies and business models affect the value proposition of existing goods and services
ex. Uber, Facebook, Alibaba, Airbnb
Disruption caused by AI, cloud computing - ✔✔Artificial intelligence is a sub-field of computer science.
Its goal is to enable the development of computers that are able to do things normally done by people --
in particular, things associated with people acting intelligently
When was the concept of the internet established? - ✔✔1956 Dartmouth Artifical Intelligence
conference
When did researchers begin earnest work on the internet? - ✔✔1960s
What year was growth accelerated for the internet? - ✔✔after 1991
What is the virtuous cycle and the internet boom? - ✔✔1. consumer and business internet access
2. web content
3. popular fascination
4. repeat
Boom and Busts - ✔✔- fascination with the web also has led to an infusion of investment capital
- aggressive, expensive battle for customers doomed many start-ups
- greater discipline and more cost-effective marketing plans allowed the dot-com era to take root
Boom and Busts Aftermath - ✔✔Scale back and smarten up marketing expenditures
-- focus on customer acquisition costs (ex. free shipping, free merch)
-- renewed emphasis on analytics/ROI and sales funnel
acquisition --> conversion --> retention --> value growth
What are two new technologies that will bring forward new opportunities? - ✔✔1. advanced connection
devices - from smart phones to home wi-fi -- increase the potential online consumer audience
2. faster internet connections bringing marketing messages to the audience more swiftly
-- don't forget about dial-up! know yuor consumer
, What is IoT? - ✔✔Internet of Things (IoT) is the network of physical objects accessed through the
internet.
IoT = rail road line, including the tracks and the connections
How can the Google Nest Thermostat improve your day to day activities? - ✔✔Google Nest Thermostat
notices you're away, it can have your dryer switch to a refresh mode when your cycle ends so your
clothes stay fresh and wrinkle-free
What is IoE? - ✔✔The Internet of Everything means bringing together people, processes, data, and
things to make networked connections and information more relevant and valuable than ever before.
-- IoE is not just about allowing devices to talk to each other, it's about applying analytics to the data to
impact process and change decision making
IoE = The tracks, connections, trains, ticket machines, staff, customers, weather conditions, etc.
With IoE you have to consider all of the data passing between devices. Data between one device can be
in a completely different format for another, meaning that developers have to spend time translating
these data streams. Example = weather researchers analyzing global trends, and having to constantly
convert devices that report in Fahrenheit to Celsius.
Smart Grid would be an example.
True or False: Technology allows for the creation of virtual spaces to display information, tell stories,
educate, or amuse - ✔✔True
What is digital disruption? - ✔✔Digital disruption is the change that occurs when new digital
technologies and business models affect the value proposition of existing goods and services
ex. Uber, Facebook, Alibaba, Airbnb
Disruption caused by AI, cloud computing - ✔✔Artificial intelligence is a sub-field of computer science.
Its goal is to enable the development of computers that are able to do things normally done by people --
in particular, things associated with people acting intelligently
