,FIFTH EDITION
Global
Strategic
Management
Philippe Lasserre and
Felipe Monteiro
,Brief contents
Part I Global contexts 1
1 Globalization of markets and competition 3
2 The emerging global environment 38
3 Globalization, societies and cultures 71
4 Globalization, sustainable development and social responsibility 112
Part II Global strategies 173
5 Designing a global strategy 175
6 Assessing countries’ attractiveness 226
7 Entry strategies 257
8 Global mergers, acquisitions and strategic alliances 284
Part III Managing globally 351
9 Global marketing 353
10 Global operations and digital networks 381
11 Global innovation 424
12 Global financial management 453
13 Global human resource management 482
14 Designing a global organization 522
Part IV Conclusions 559
15 Current and future trends in globalization 561
16 Global strategic management in action: Haier – the building of a global
champion, 1984–2020 594
Glossary 607
Index of subjects 624
Index of names 628
Index of organizations and companies 637
, Long contents
About the authors vii
Figures xxi
Tables xxvii
Mini-cases and examples xxxi
Tour of the book xxxv
Companion website xxxvii
Acknowledgements xxxviii
Introduction to the fifth edition xxxix
Part I Global contexts 1
1 Globalization of markets and competition 3
Introduction 3
The phenomenon of globalization 4
Globalization from a macro perspective 8
What are the factors that push for globalization? 8
What are the factors that work against globalization? The localization push 13
Globalization at the level of the firm 17
The global/multi-local mapping 25
Summary and key points 32
Learning assignments 33
Key words 33
Web resources 34
Notes 34
References and further reading 34
Global
Strategic
Management
Philippe Lasserre and
Felipe Monteiro
,Brief contents
Part I Global contexts 1
1 Globalization of markets and competition 3
2 The emerging global environment 38
3 Globalization, societies and cultures 71
4 Globalization, sustainable development and social responsibility 112
Part II Global strategies 173
5 Designing a global strategy 175
6 Assessing countries’ attractiveness 226
7 Entry strategies 257
8 Global mergers, acquisitions and strategic alliances 284
Part III Managing globally 351
9 Global marketing 353
10 Global operations and digital networks 381
11 Global innovation 424
12 Global financial management 453
13 Global human resource management 482
14 Designing a global organization 522
Part IV Conclusions 559
15 Current and future trends in globalization 561
16 Global strategic management in action: Haier – the building of a global
champion, 1984–2020 594
Glossary 607
Index of subjects 624
Index of names 628
Index of organizations and companies 637
, Long contents
About the authors vii
Figures xxi
Tables xxvii
Mini-cases and examples xxxi
Tour of the book xxxv
Companion website xxxvii
Acknowledgements xxxviii
Introduction to the fifth edition xxxix
Part I Global contexts 1
1 Globalization of markets and competition 3
Introduction 3
The phenomenon of globalization 4
Globalization from a macro perspective 8
What are the factors that push for globalization? 8
What are the factors that work against globalization? The localization push 13
Globalization at the level of the firm 17
The global/multi-local mapping 25
Summary and key points 32
Learning assignments 33
Key words 33
Web resources 34
Notes 34
References and further reading 34
