Exam (elaborations) COM MISC

Which of the following is NOT a reason why e-publishing is replacing print publication in some situations? CONCEPT Publication Design 2 Digital technology provided an improvement that freed designers from the limitations of . RATIONALE Monospace is the type of letter spacing in which each character takes up the same amount of space. It was the common way to set type before advances in digital technology. Previously, designers manually maneuvered text to compose their layouts. Now they can use fonts that have been automatically adjusted — or that they can quickly and precisely adjust — via software programs. CONCEPT Influence of Technology 3 Which of the following is a term used in Gestalt Grouping Laws? RATIONALE Closure is the law, connected to the Gestalt theory, that states elements may be understood as a complete whole if they are aligned, despite missing information. CONCEPT Gestalt Theory 4 Which of the following terms is related to the development of advertising? CONCEPT Advertising 5 Which one of the following is a source of data that is collected during the marketing research process? • • • • CONCEPT Research 6 Which statement describes an aspect of the transmission model of communications? RATIONALE In the transmission model of communications, when a message is being channeled, it becomes susceptible to various dysfunctional factors that can interfere with the message. This interference is called noise. CONCEPT Visual Communications 7 How are hues arranged on the color spectrum? ...........................CONTINUED...................................