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Central State University
Final Exam: Comprehensive Study Guide & Review
Course: BUS 5130
,MBA_5130_Final_Exam
Question 1 (1 point)
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On a perceptual map, brands depicted as points in the map close together are those perceived
as similar.
Question 1 options:
True
False
Question 2 (1 point)
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Product lines can be pruned or supplemented depending on market opportunities.
Question 2 options:
True
False
Question 3 (1 point)
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Operational excellence involves knowing your customers' needs and tailoring your product to
meet those needs.
Question 3 options:
True
False
Question 4 (1 point)
, Saved
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Hammer & Nails Co. is a large chain of home improvement stores on the East Coast.
Evidence suggests that its television commercials are less effective in reaching its target
audience than in past years. The marketing department believes this is because consumers
record shows but skip through commercials. If the marketing executives still believe
television advertising could be an effective way to reach their target market, the
company should use product placement in television shows that are popular with its target
market.
Question 4 options:
True
False
Question 5 (1 point)
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Cluster analysis is usually used for positioning.
Question 5 options:
True
False
Question 6 (1 point)
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Demand goes up as a function of a customer's desire.
Question 6 options:
True
False
Question 7 (1 point)
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As a product matures, its appeals are likely to be less image-based.
Question 7 options:
Central State University
Final Exam: Comprehensive Study Guide & Review
Course: BUS 5130
,MBA_5130_Final_Exam
Question 1 (1 point)
Saved
Listen
On a perceptual map, brands depicted as points in the map close together are those perceived
as similar.
Question 1 options:
True
False
Question 2 (1 point)
Saved
Listen
Product lines can be pruned or supplemented depending on market opportunities.
Question 2 options:
True
False
Question 3 (1 point)
Saved
Listen
Operational excellence involves knowing your customers' needs and tailoring your product to
meet those needs.
Question 3 options:
True
False
Question 4 (1 point)
, Saved
Listen
Hammer & Nails Co. is a large chain of home improvement stores on the East Coast.
Evidence suggests that its television commercials are less effective in reaching its target
audience than in past years. The marketing department believes this is because consumers
record shows but skip through commercials. If the marketing executives still believe
television advertising could be an effective way to reach their target market, the
company should use product placement in television shows that are popular with its target
market.
Question 4 options:
True
False
Question 5 (1 point)
Saved
Listen
Cluster analysis is usually used for positioning.
Question 5 options:
True
False
Question 6 (1 point)
Saved
Listen
Demand goes up as a function of a customer's desire.
Question 6 options:
True
False
Question 7 (1 point)
Saved
Listen
As a product matures, its appeals are likely to be less image-based.
Question 7 options:
