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Exam (elaborations)

QCM EXAM QUESTIONS AND ANSWERS 2026

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QCM EXAM QUESTIONS AND ANSWERS 2026

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QCM EXAM LATEST
Does the formation of commercial is necessary to justify the price to the
products and services ? 1c
A. Yes, but also to teach them to sell the customer a higher fare
B. No it's not necessary because of an irreproachable quality from the
products and services justify the prices - ANSWERS-A. Yes, but also to
teach them to sell the customer a higher fare. (Source: Course document)


What kind of new ways which emerge to "consume" banking ? 1c
A. Point of advice
B. Internet
C. Others retails companies - ANSWERS-B. Internet. (Source: Course
document)


What is the key role of the CRM system ? 2c
A. Creating a personalized and continuous dialogue with the customer
B. Managing the relationship as instantaneous and continuous
C. Finding new businneses markets
D. Following the life cycle of the product - ANSWERS-A and B.
Creating a personalized and continuous dialogue with the customer, and
Managing the relationship as instantaneous and continuous. (Source:
Course document)

END OF
PAGE
1

, QCM EXAM LATEST

Does the emergence of virtual communities as social networks or mobile
banking are the futur of banks retails ? 1c
A. Yes certainly with the specifics IT tools which are more efficients
B. No, the physical Point of sales are the futur of banks retails
C. Not only, there are several way of cross-media distribution to increase
contacts ans sales. - ANSWERS-C. Not only, there are several way of
cross-media distribution to increase contacts and sales. (Source: Course
document)


What is the target of CRM system ? (Choose the wrong response : 1
choice)
A. Building a profitable and sustainable relationship with customers
B. Adapting the intensity of the relationship of the potential of each of
them
C. Based on the interaction of different media distribution
D. Following the life cycle of the product - ANSWERS-D. Following
the life cycle of the product. (Source: Course document)


What is the Fundamental principles of customer relationship ? (Choose
the wrong response : 1 choice)

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PAGE
2

, QCM EXAM LATEST
A. Personalization
B. Proximity
C. Interactivity
D. Selectivity
E. Client autonomy
F. Detailed knowledge of the customers - ANSWERS-D. Selectivity.
(Source: Course document)


Does the advisor is the pivot of the relationship ? (1 choice)
A. Yes, the purpose of the relationship marketing strategy is to complete
the means to reach his goals : work its portfolio by offering customers
the right offer at the right time ...And ... When there are marketing
campaign. And building a lasting relationship
B. No, the pivot of relationship is IT tools / internet - ANSWERS-A.
Yes, the purpose of the relationship marketing strategy is to complete
the means to reach his goals. (Source: Course document)


Does the bank want to have the same investment relationship with all
customers ? (1 choice)
A. Yes, all men are equals



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PAGE
3

, QCM EXAM LATEST
B. No, Sales and relational potential investment report differs by type of
customer - ANSWERS-B. No, Sales and relational potential investment
report differs by type of customer. (Source: Course document)


Is a bank defined as an establisment for the ? (1 choice)
A. Custody, loan, exchange, or issue of money, for the provision of
Loans, and for facilitating the transmission of funds".
B. Custody, loan, exchange
C. for the provision of Loans, and for facilitating the transmission of
funds". - ANSWERS-A


The bank is an industry that creates products. What else? (2c)
A. Integrates and sells products designed by others (insurance products
.....)
B. Can take the non-financial corporate control playing an important role
in the information processing
C. Makes auctions some vehicles - ANSWERS-A and B


What is the meaning of the terms : "Integrates and sells products
designed by others" (1c)
A. A bank is also able to supply gaz, water.....

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PAGE
4

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