Digital Marketing Final Exam Comprehensive Study Guide and Practice
Questions
Which of the following is a true statement about acquisition of online customers? - correct
answer ✔✔ Acquisition of online customers can make use of both offline and online
techniques.
Online advertising includes: - correct answer ✔✔ Search ads
Internet advertising formats: - correct answer ✔✔ neither of the above.
Best practices for developing rich media ads include: - correct answer ✔✔ understand who your
target audience is and how its members use the web.
Ad serving: - correct answer ✔✔ is the placement of ads on websites by specialized marketing
services agencies.
Ad serving is necessary for most sites because: - correct answer ✔✔ both of the above.
The technique that serves ads to Internet users based on tracking of their Internet activities is: -
correct answer ✔✔ behavioral advertising.
________ includes the kind of ad targeting that relies on anonymous data profiles based on user
activities. - correct answer ✔✔ Behavioral advertising
Predictive models can be used to: - correct answer ✔✔ target unidentified users based on
behaviors.
, An optimized press release: - correct answer ✔✔ contains rich media and links to the website.
Which is a true statement about viral marketing? - correct answer ✔✔ It can bring a great deal
of attention when it works.
All Internet marketing tools work equally well for acquiring new customers. - correct answer
✔✔ TRUE
Display advertising formats explain the type of content that can be used in an ad. - correct
answer ✔✔ TRUE
Online ads can be targeted using either contextual or demographic advertising. - correct answer
✔✔ TRUE
Contextual advertising makes use of keywords to target. - correct answer ✔✔ TRUE
Social media marketing campaigns: - correct answer ✔✔ need to be developed with a specific
target market in mind.
All marketers should: - correct answer ✔✔ actively consider the use of social media in their
marketing programs.
Marketers find that communicating with people on social networks: - correct answer ✔✔
requires communications that are responsive and trustworthy.
________ is the term used to describe symbols that facilitate social sharing. - correct answer
✔✔ Icons
Questions
Which of the following is a true statement about acquisition of online customers? - correct
answer ✔✔ Acquisition of online customers can make use of both offline and online
techniques.
Online advertising includes: - correct answer ✔✔ Search ads
Internet advertising formats: - correct answer ✔✔ neither of the above.
Best practices for developing rich media ads include: - correct answer ✔✔ understand who your
target audience is and how its members use the web.
Ad serving: - correct answer ✔✔ is the placement of ads on websites by specialized marketing
services agencies.
Ad serving is necessary for most sites because: - correct answer ✔✔ both of the above.
The technique that serves ads to Internet users based on tracking of their Internet activities is: -
correct answer ✔✔ behavioral advertising.
________ includes the kind of ad targeting that relies on anonymous data profiles based on user
activities. - correct answer ✔✔ Behavioral advertising
Predictive models can be used to: - correct answer ✔✔ target unidentified users based on
behaviors.
, An optimized press release: - correct answer ✔✔ contains rich media and links to the website.
Which is a true statement about viral marketing? - correct answer ✔✔ It can bring a great deal
of attention when it works.
All Internet marketing tools work equally well for acquiring new customers. - correct answer
✔✔ TRUE
Display advertising formats explain the type of content that can be used in an ad. - correct
answer ✔✔ TRUE
Online ads can be targeted using either contextual or demographic advertising. - correct answer
✔✔ TRUE
Contextual advertising makes use of keywords to target. - correct answer ✔✔ TRUE
Social media marketing campaigns: - correct answer ✔✔ need to be developed with a specific
target market in mind.
All marketers should: - correct answer ✔✔ actively consider the use of social media in their
marketing programs.
Marketers find that communicating with people on social networks: - correct answer ✔✔
requires communications that are responsive and trustworthy.
________ is the term used to describe symbols that facilitate social sharing. - correct answer
✔✔ Icons
