operations managment

Design of Goods
and Services 5

© 2014 Pearson Education, Inc. 5-1

, Learning Objectives
When you complete this chapter you
should be able to :
1. Define product life cycle
2. Describe a product development system
3. Build a house of quality
4. Explain how time-based competition is
implemented by OM



© 2014 Pearson Education, Inc. 5-2

, Learning Objectives
When you complete this chapter you
should be able to :
5. Describe how products and services are
defined by OM
6. Describe the documents needed for
production
7. Explain how the customer participates in
the design and delivery of services
8. Apply decision trees to product issues

© 2014 Pearson Education, Inc. 5-3

, Goods and Services Selection
► Organizations exist to provide goods or
services to society
► Great products are the key to success
► Top organizations typically focus on core
products
► Customers buy satisfaction, not just a
physical good or particular service
► Fundamental to an organization's
strategy with implications throughout the
operations function
© 2014 Pearson Education, Inc. 5-4