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Essentials of MIS, Global Edition 15th Edition
by Jane Laudon, Kenneth Laudon
15th Edition
,Table of Contents
Part I: Information Systems in the Digital Age ........................................ 3
Chapter 1: Business Information Systems in Your Career ........................................................... 3
Chapter: 2 Global E-Business and Collaboration ................................................................ 42
Chapter 3: Achieving Competitive Advantage with Information Systems .......................... 82
Chapter 4: Ethical and Social Issues in Information Systems ............................................ 122
Chapter 5: IT Infrastructure: Hardware and Software ...................................................... 163
Chapter 6: Foundations Of Business Intelligence: Databases And Information
Management 203
Chapter 7: Telecommunications, the Internet, and Wireless Technology ........................ 240
Chapter 8: Securing Information Systems ........................................................................ 280
Chapter 9: Achieving Operational Excellence and Customer Intimacy: Enterprise
Applications 320
Chapter 10 : E-commerce: Digital Markets, Digital Goods ................................................ 360
Chapter 11: Improving Decision Making and Managing Artificial Intelligence ...................... 396
Chapter 12: Making the Business Case for Information Systems and Managing Projects ..... 434
,Part I: Information Systems in the Digital Age
Chapter 1: Business Information Systems in Your Career
1) As discussed in the chapter-opening case, AWM Smart Shelf can help brands and
retailers achieve which of the following?
A) Increased customer intimacy
B) Survival
C) Improved employee morale
D) Development of new products
E) Increased supplier intimacy
Answer:A
Difficulty: Challenging AACSB: Analytical Thinking
LO: 1-1: Understand why information systems are essential for running and managing a
business.
2) Journalist Thomas Friedman's description of the world as "flat" refers to the:
A) reduction of economic and cultural advantages of developed countries.
B) use of social media for instantaneous communication.
C) reduction in travel times and the ubiquity of global exchange and travel.
D) flattened hierarchies in digital firms.
E) increased use of global currencies.
Answer:A
Difficulty: Challenging
AACSB: Application of Knowledge
, LO: 1-1: Understand why information systems are essential for running and managing a
business.
3) All of the following are important business objectives of information system investment
Except:
A) competitive advantage.
B) improved employee morale.
C) improved decision making.
D) survival.
E) ESG leadership.
Answer:B
Difficulty: Easy
AACSB: Application of Knowledge; Information Technology
LO: 1-1: Understand why information systems are essential for running and managing a
business.
4) A firm that invests in an information system because it is a necessity of doing business
does so because it is seeking to achieve which of the following business objectives?
A) Survival
B) Improved decision making
C) Competitive advantage
D) Operational excellence
E) Customer intimacy
Answer:A
Difficulty: Easy
AACSB: Analytical Thinking; Information Technology
Essentials of MIS, Global Edition 15th Edition
by Jane Laudon, Kenneth Laudon
15th Edition
,Table of Contents
Part I: Information Systems in the Digital Age ........................................ 3
Chapter 1: Business Information Systems in Your Career ........................................................... 3
Chapter: 2 Global E-Business and Collaboration ................................................................ 42
Chapter 3: Achieving Competitive Advantage with Information Systems .......................... 82
Chapter 4: Ethical and Social Issues in Information Systems ............................................ 122
Chapter 5: IT Infrastructure: Hardware and Software ...................................................... 163
Chapter 6: Foundations Of Business Intelligence: Databases And Information
Management 203
Chapter 7: Telecommunications, the Internet, and Wireless Technology ........................ 240
Chapter 8: Securing Information Systems ........................................................................ 280
Chapter 9: Achieving Operational Excellence and Customer Intimacy: Enterprise
Applications 320
Chapter 10 : E-commerce: Digital Markets, Digital Goods ................................................ 360
Chapter 11: Improving Decision Making and Managing Artificial Intelligence ...................... 396
Chapter 12: Making the Business Case for Information Systems and Managing Projects ..... 434
,Part I: Information Systems in the Digital Age
Chapter 1: Business Information Systems in Your Career
1) As discussed in the chapter-opening case, AWM Smart Shelf can help brands and
retailers achieve which of the following?
A) Increased customer intimacy
B) Survival
C) Improved employee morale
D) Development of new products
E) Increased supplier intimacy
Answer:A
Difficulty: Challenging AACSB: Analytical Thinking
LO: 1-1: Understand why information systems are essential for running and managing a
business.
2) Journalist Thomas Friedman's description of the world as "flat" refers to the:
A) reduction of economic and cultural advantages of developed countries.
B) use of social media for instantaneous communication.
C) reduction in travel times and the ubiquity of global exchange and travel.
D) flattened hierarchies in digital firms.
E) increased use of global currencies.
Answer:A
Difficulty: Challenging
AACSB: Application of Knowledge
, LO: 1-1: Understand why information systems are essential for running and managing a
business.
3) All of the following are important business objectives of information system investment
Except:
A) competitive advantage.
B) improved employee morale.
C) improved decision making.
D) survival.
E) ESG leadership.
Answer:B
Difficulty: Easy
AACSB: Application of Knowledge; Information Technology
LO: 1-1: Understand why information systems are essential for running and managing a
business.
4) A firm that invests in an information system because it is a necessity of doing business
does so because it is seeking to achieve which of the following business objectives?
A) Survival
B) Improved decision making
C) Competitive advantage
D) Operational excellence
E) Customer intimacy
Answer:A
Difficulty: Easy
AACSB: Analytical Thinking; Information Technology
