D381 E-Commerce and
Marketing Analytics Google
Course 5 Content QUESTIONS
WITH SOLVED ANSWERS.
- CORRECT ANSWER✅✅"Changing the position of a link to the top of the email will
boost our click-to-open rate by 15%
- CORRECT ANSWER✅✅A desired action taken by a potential customer, often a
purchase
- CORRECT ANSWER✅✅A quantitative measurement, such as the number of times
an event occurs
- CORRECT ANSWER✅✅Crazy Egg, Instapage, Unbounce
- CORRECT ANSWER✅✅Databox, Firebase, HubSpot, Mailchimp, and more
- CORRECT ANSWER✅✅Devices scorecard showing cost, conversion value, and
clicks for each device type
- CORRECT ANSWER✅✅Freeform, Funnel, Path, Segment, Cohort, User Lifetime
- CORRECT ANSWER✅✅It distributes attribution for a conversion equally across all
channels engaged with before conversion
- CORRECT ANSWER✅✅Redirect tests and multivariate tests
- CORRECT ANSWER✅✅Revenue per user, average session duration, average order
value
, =C52/563) - CORRECT ANSWER✅✅
, =COUNTA(F2:F500) - CORRECT ANSWER✅✅
, 100 seconds)? - CORRECT ANSWER✅✅Click the filter icon in the column header,
choose "Filter by condition," select "Less than," enter the value, and click "OK
,, 3:1 for search ads, 4:1 for display ads, and 2:1 for social media ads - CORRECT
ANSWER✅✅
, 4 - CORRECT ANSWER✅✅
, A2)? - CORRECT ANSWER✅✅It refers to the specific location of data in the
spreadsheet, combining the column and row labels
, by campaign code) - CORRECT ANSWER✅✅
, by state) - CORRECT ANSWER✅✅
, click-through rate, conversion rate) - CORRECT ANSWER✅✅
"
Q: How can you view a list of events in Google Analytics 4? - CORRECT
ANSWER✅✅Click the configure icon in the navigation panel and select "Events
"
Q: How do you set up an ad variation test in Google Ads? - CORRECT
ANSWER✅✅Go to "Campaigns," click "Experiments," create a new ad variation, and
follow the prompts to select campaigns and make changes
"
Q: What are dimensions in Google Analytics? - CORRECT ANSWER✅✅Dimensions
are attributes of events that help determine the metrics collected, such as how users
arrive at a website and what devices they use
"
Q: What are enhanced measurement events in Google Analytics? - CORRECT
ANSWER✅✅Enhanced measurement events include "page view," "file download," and
"view search results," which can be enabled to collect additional metrics
"
Q: What are variants in A/B testing? - CORRECT ANSWER✅✅The different versions
of content served to users, with Variant A being the original and Variant B being a
modified version
"
Q: What can exporting data from Google Ads and Google Analytics help you achieve? -
CORRECT ANSWER✅✅It allows you to preserve data for future analysis and compare
it with data from other campaigns
"
,Q: What feature allows you to display only certain data in a pivot table? - CORRECT
ANSWER✅✅Filters
"
Q: What happens to rows that do not meet the filtering criteria? - CORRECT
ANSWER✅✅They are hidden from view in the spreadsheet
"
Q: What is a key best practice when presenting data? - CORRECT
ANSWER✅✅Progress from general to specific information
"
Q: What is the default duration for an A/B test in Google Ads? - CORRECT
ANSWER✅✅30 days
"
Q: What is the first step to create a stacked column chart in Google Sheets? -
CORRECT ANSWER✅✅Select the cells containing the data you want to chart, then
use the chart editor to choose "Stacked
"
Q: What kind of data visualization is best for showing changes over time? - CORRECT
ANSWER✅✅A line chart
"
Q: When adding Rows to a pivot table, what order are they displayed by default? -
CORRECT ANSWER✅✅In ascending order (A to Z for text and numeric order for
numbers)
2 - CORRECT ANSWER✅✅
3 - CORRECT ANSWER✅✅
48% of all purchases were campaign-related - CORRECT ANSWER✅✅
6 - CORRECT ANSWER✅✅
75, which can also be expressed as a ratio of 3 - CORRECT ANSWER✅✅
75:1 or a percentage of 375% - CORRECT ANSWER✅✅
97% from Campaign 39343E) - CORRECT ANSWER✅✅
Am I hiding or misrepresenting trends?
, 4 - CORRECT ANSWER✅✅
Am I limiting the scope of the data?
3 - CORRECT ANSWER✅✅
can be adjusted to maximize conversions - CORRECT ANSWER✅✅
Choose "Pivot table" and select "Create - CORRECT ANSWER✅✅
Click "Insert" from the main menu - CORRECT ANSWER✅✅
Do individual parts accurately add up to the whole?
Q: What can happen if you change the scale on the y-axis of a chart? - CORRECT
ANSWER✅✅It can make differences between data groups seem more drastic than
they actually are
g - CORRECT ANSWER✅✅
g - CORRECT ANSWER✅✅
g - CORRECT ANSWER✅✅
g - CORRECT ANSWER✅✅
g - CORRECT ANSWER✅✅
g - CORRECT ANSWER✅✅
g - CORRECT ANSWER✅✅
g - CORRECT ANSWER✅✅
g - CORRECT ANSWER✅✅
Google Analytics: GA4 Configuration
2 - CORRECT ANSWER✅✅
Google Analytics: GA4 Event
Q: What is the function of the Google Analytics: GA4 Configuration tag? - CORRECT
ANSWER✅✅It initializes Google Analytics data collection and must be added to all
pages to enable basic measurements
How do your channels perform under different attribution models?
Marketing Analytics Google
Course 5 Content QUESTIONS
WITH SOLVED ANSWERS.
- CORRECT ANSWER✅✅"Changing the position of a link to the top of the email will
boost our click-to-open rate by 15%
- CORRECT ANSWER✅✅A desired action taken by a potential customer, often a
purchase
- CORRECT ANSWER✅✅A quantitative measurement, such as the number of times
an event occurs
- CORRECT ANSWER✅✅Crazy Egg, Instapage, Unbounce
- CORRECT ANSWER✅✅Databox, Firebase, HubSpot, Mailchimp, and more
- CORRECT ANSWER✅✅Devices scorecard showing cost, conversion value, and
clicks for each device type
- CORRECT ANSWER✅✅Freeform, Funnel, Path, Segment, Cohort, User Lifetime
- CORRECT ANSWER✅✅It distributes attribution for a conversion equally across all
channels engaged with before conversion
- CORRECT ANSWER✅✅Redirect tests and multivariate tests
- CORRECT ANSWER✅✅Revenue per user, average session duration, average order
value
, =C52/563) - CORRECT ANSWER✅✅
, =COUNTA(F2:F500) - CORRECT ANSWER✅✅
, 100 seconds)? - CORRECT ANSWER✅✅Click the filter icon in the column header,
choose "Filter by condition," select "Less than," enter the value, and click "OK
,, 3:1 for search ads, 4:1 for display ads, and 2:1 for social media ads - CORRECT
ANSWER✅✅
, 4 - CORRECT ANSWER✅✅
, A2)? - CORRECT ANSWER✅✅It refers to the specific location of data in the
spreadsheet, combining the column and row labels
, by campaign code) - CORRECT ANSWER✅✅
, by state) - CORRECT ANSWER✅✅
, click-through rate, conversion rate) - CORRECT ANSWER✅✅
"
Q: How can you view a list of events in Google Analytics 4? - CORRECT
ANSWER✅✅Click the configure icon in the navigation panel and select "Events
"
Q: How do you set up an ad variation test in Google Ads? - CORRECT
ANSWER✅✅Go to "Campaigns," click "Experiments," create a new ad variation, and
follow the prompts to select campaigns and make changes
"
Q: What are dimensions in Google Analytics? - CORRECT ANSWER✅✅Dimensions
are attributes of events that help determine the metrics collected, such as how users
arrive at a website and what devices they use
"
Q: What are enhanced measurement events in Google Analytics? - CORRECT
ANSWER✅✅Enhanced measurement events include "page view," "file download," and
"view search results," which can be enabled to collect additional metrics
"
Q: What are variants in A/B testing? - CORRECT ANSWER✅✅The different versions
of content served to users, with Variant A being the original and Variant B being a
modified version
"
Q: What can exporting data from Google Ads and Google Analytics help you achieve? -
CORRECT ANSWER✅✅It allows you to preserve data for future analysis and compare
it with data from other campaigns
"
,Q: What feature allows you to display only certain data in a pivot table? - CORRECT
ANSWER✅✅Filters
"
Q: What happens to rows that do not meet the filtering criteria? - CORRECT
ANSWER✅✅They are hidden from view in the spreadsheet
"
Q: What is a key best practice when presenting data? - CORRECT
ANSWER✅✅Progress from general to specific information
"
Q: What is the default duration for an A/B test in Google Ads? - CORRECT
ANSWER✅✅30 days
"
Q: What is the first step to create a stacked column chart in Google Sheets? -
CORRECT ANSWER✅✅Select the cells containing the data you want to chart, then
use the chart editor to choose "Stacked
"
Q: What kind of data visualization is best for showing changes over time? - CORRECT
ANSWER✅✅A line chart
"
Q: When adding Rows to a pivot table, what order are they displayed by default? -
CORRECT ANSWER✅✅In ascending order (A to Z for text and numeric order for
numbers)
2 - CORRECT ANSWER✅✅
3 - CORRECT ANSWER✅✅
48% of all purchases were campaign-related - CORRECT ANSWER✅✅
6 - CORRECT ANSWER✅✅
75, which can also be expressed as a ratio of 3 - CORRECT ANSWER✅✅
75:1 or a percentage of 375% - CORRECT ANSWER✅✅
97% from Campaign 39343E) - CORRECT ANSWER✅✅
Am I hiding or misrepresenting trends?
, 4 - CORRECT ANSWER✅✅
Am I limiting the scope of the data?
3 - CORRECT ANSWER✅✅
can be adjusted to maximize conversions - CORRECT ANSWER✅✅
Choose "Pivot table" and select "Create - CORRECT ANSWER✅✅
Click "Insert" from the main menu - CORRECT ANSWER✅✅
Do individual parts accurately add up to the whole?
Q: What can happen if you change the scale on the y-axis of a chart? - CORRECT
ANSWER✅✅It can make differences between data groups seem more drastic than
they actually are
g - CORRECT ANSWER✅✅
g - CORRECT ANSWER✅✅
g - CORRECT ANSWER✅✅
g - CORRECT ANSWER✅✅
g - CORRECT ANSWER✅✅
g - CORRECT ANSWER✅✅
g - CORRECT ANSWER✅✅
g - CORRECT ANSWER✅✅
g - CORRECT ANSWER✅✅
Google Analytics: GA4 Configuration
2 - CORRECT ANSWER✅✅
Google Analytics: GA4 Event
Q: What is the function of the Google Analytics: GA4 Configuration tag? - CORRECT
ANSWER✅✅It initializes Google Analytics data collection and must be added to all
pages to enable basic measurements
How do your channels perform under different attribution models?
