Marketing in the Digital Era
D373 WGU OA EXAM
QUESTIONS AND CORRECT
ANSWERS SOLVED.
AIO - CORRECT ANSWER✅✅Activity, interest, and opinion - factors used in
psychographic segmentation
App Tracking Transparency ATT - CORRECT ANSWER✅✅Requires all apps to ask
for explicit permission to track users before accessing the IDFA (identifier for
advertisers)
Behavioral - CORRECT ANSWER✅✅The way customers go through their decision
making and buying processes, including attitudes towards the brand, the way they use
it, and their knowledge base
Brand - CORRECT ANSWER✅✅An identifiable and differentiated product, service,
person, movement, etc.
Brand awareness - CORRECT ANSWER✅✅Awareness of the existence of a brand
Brand differentiation - CORRECT ANSWER✅✅How a brand or brand family is
delineated, including line extension, brand extension, flanker brands, down market and
up market extensions, co-branding, etc.
Brand experience - CORRECT ANSWER✅✅The totality and quality of the interactions
and engagements a customer has with a company, informing their perception and
opinion of the brand
Brand positioning - CORRECT ANSWER✅✅The unique place the brand occupies in
the consumer's mind, linked to benefits received
Brand promise - CORRECT ANSWER✅✅What a brand promises to deliver to a
customer
Brand purpose - CORRECT ANSWER✅✅The reason the brand exists, goes beyond
just selling
, Brand relevance - CORRECT ANSWER✅✅Occurs when there is only one relevant
choice, making all other brands irrelevant
Brand storytelling - CORRECT ANSWER✅✅Expressing the mission, vision, values,
and passion of a brand through a narrative that draws in the audience
Buyer's Journey - CORRECT ANSWER✅✅The process a buyer goes through from
recognizing a need or opportunity to making a purchase decision and evaluating the
post-purchase experience
Buying process - CORRECT ANSWER✅✅The process a business goes through when
making a purchase, including the buying center, influencers, decision makers, buyers,
and gatekeepers
California Consumer Privacy Act (CCPA) 2018 - CORRECT ANSWER✅✅The right to
know about personal information collected by a business the rights to delete personal
information, collected the right to opt out of the sale of personal information in the right
to nondiscrimination for exercising CCPA rights
CAN-SPAM Act of 2003 - CORRECT ANSWER✅✅Establish the US first national
standards for sending a commercial email. Gives recipients the right to opt out,
establishes penalties for noncompliance, and applies to B2C and B2B.
Chief Marketing Officer - CORRECT ANSWER✅✅Top-level marketing position
responsible for planning, executing, and managing a variety of functions to deliver value
to the customer and the organization, with 20+ years of experience
Collaboration and project management - CORRECT ANSWER✅✅Allow teams to
collaborate, connect, track, and manage projects such as slack or Asana
Conflict - CORRECT ANSWER✅✅Occurs when different companies or competitors
have conflicting goals
Consumer buying process - CORRECT ANSWER✅✅Recognize problem, information,
search, evaluation of alternatives, purchase decision, purchase, post purchase
evaluation.
Content solutions - CORRECT ANSWER✅✅Video, such as YouTube,
audio/podcasting, such as SoundCloud, audio, boom, Apple, podcast, or webinar, such
a Zoom or webinar jam
Customers - CORRECT ANSWER✅✅People who have bought from the company
D373 WGU OA EXAM
QUESTIONS AND CORRECT
ANSWERS SOLVED.
AIO - CORRECT ANSWER✅✅Activity, interest, and opinion - factors used in
psychographic segmentation
App Tracking Transparency ATT - CORRECT ANSWER✅✅Requires all apps to ask
for explicit permission to track users before accessing the IDFA (identifier for
advertisers)
Behavioral - CORRECT ANSWER✅✅The way customers go through their decision
making and buying processes, including attitudes towards the brand, the way they use
it, and their knowledge base
Brand - CORRECT ANSWER✅✅An identifiable and differentiated product, service,
person, movement, etc.
Brand awareness - CORRECT ANSWER✅✅Awareness of the existence of a brand
Brand differentiation - CORRECT ANSWER✅✅How a brand or brand family is
delineated, including line extension, brand extension, flanker brands, down market and
up market extensions, co-branding, etc.
Brand experience - CORRECT ANSWER✅✅The totality and quality of the interactions
and engagements a customer has with a company, informing their perception and
opinion of the brand
Brand positioning - CORRECT ANSWER✅✅The unique place the brand occupies in
the consumer's mind, linked to benefits received
Brand promise - CORRECT ANSWER✅✅What a brand promises to deliver to a
customer
Brand purpose - CORRECT ANSWER✅✅The reason the brand exists, goes beyond
just selling
, Brand relevance - CORRECT ANSWER✅✅Occurs when there is only one relevant
choice, making all other brands irrelevant
Brand storytelling - CORRECT ANSWER✅✅Expressing the mission, vision, values,
and passion of a brand through a narrative that draws in the audience
Buyer's Journey - CORRECT ANSWER✅✅The process a buyer goes through from
recognizing a need or opportunity to making a purchase decision and evaluating the
post-purchase experience
Buying process - CORRECT ANSWER✅✅The process a business goes through when
making a purchase, including the buying center, influencers, decision makers, buyers,
and gatekeepers
California Consumer Privacy Act (CCPA) 2018 - CORRECT ANSWER✅✅The right to
know about personal information collected by a business the rights to delete personal
information, collected the right to opt out of the sale of personal information in the right
to nondiscrimination for exercising CCPA rights
CAN-SPAM Act of 2003 - CORRECT ANSWER✅✅Establish the US first national
standards for sending a commercial email. Gives recipients the right to opt out,
establishes penalties for noncompliance, and applies to B2C and B2B.
Chief Marketing Officer - CORRECT ANSWER✅✅Top-level marketing position
responsible for planning, executing, and managing a variety of functions to deliver value
to the customer and the organization, with 20+ years of experience
Collaboration and project management - CORRECT ANSWER✅✅Allow teams to
collaborate, connect, track, and manage projects such as slack or Asana
Conflict - CORRECT ANSWER✅✅Occurs when different companies or competitors
have conflicting goals
Consumer buying process - CORRECT ANSWER✅✅Recognize problem, information,
search, evaluation of alternatives, purchase decision, purchase, post purchase
evaluation.
Content solutions - CORRECT ANSWER✅✅Video, such as YouTube,
audio/podcasting, such as SoundCloud, audio, boom, Apple, podcast, or webinar, such
a Zoom or webinar jam
Customers - CORRECT ANSWER✅✅People who have bought from the company
