3/23/26, 10:06 PM Assessment 1
DPR1503-26-S1 Welcome Message 2026 👍 Assessment 1
QUIZ
Question 1
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Public relations can best be described as:
a. A marketing technique used only to increase sales and profits.
b. A communication process that builds mutually beneficial relationships between an
organisation and its publics
c. A tool used only for advertising products and services.
d. A financial strategy used to manage organisational budgets.
Question 2
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The ultimate aim of public relations is to:
a. Control media organisations and public opinion.
b. Replace advertising with storytelling techniques.
c. Create and maintain strong communication links between an organisation and its
publics.
d. Focus only on increasing profits through persuasive communication.
https://mymodules.dtls.unisa.ac.za/mod/quiz/attempt.php?attempt=31452770&cmid=1339944# 1/24
,3/23/26, 10:06 PM Assessment 1
Question 3
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Why is defining public relations important?
a. It helps organisations increase their profits quickly.
b. It enables organisations to avoid all forms of criticism.
c. It helps us understand the features, boundaries, and activities that qualify as public
relations.
d. It replaces the need for marketing strategies.
Question 4
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Why are there multiple definitions of public relations?
a. Because public relations is a simple and universally agreed-upon practice.
b. Because public relations is a contested and sometimes controversial practice.
c. Because only one author has defined public relations.
d. Because public relations is only relevant in political organisations.
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, 3/23/26, 10:06 PM Assessment 1
Question 5
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Marked out of 1.00
According to the Public Relations Institute of Southern Africa (PRISA), public relations is
primarily regarded as a:
a. Marketing technique used to increase sales
b. Distinctive management functions within an organisation
c. Media tool for advertising products
d. Customer service department
Question 6
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In the PRISA definition, the term “maintains” refers to the idea that:
a. Relationships are formed only during crises
b. Relationships require constant communication to remain strong
c. Publics must maintain communication with each other
d.
Organisations should avoid frequent communication
https://mymodules.dtls.unisa.ac.za/mod/quiz/attempt.php?attempt=31452770&cmid=1339944# 3/24
DPR1503-26-S1 Welcome Message 2026 👍 Assessment 1
QUIZ
Question 1
Answer saved
Marked out of 1.00
Public relations can best be described as:
a. A marketing technique used only to increase sales and profits.
b. A communication process that builds mutually beneficial relationships between an
organisation and its publics
c. A tool used only for advertising products and services.
d. A financial strategy used to manage organisational budgets.
Question 2
Answer saved
Marked out of 1.00
The ultimate aim of public relations is to:
a. Control media organisations and public opinion.
b. Replace advertising with storytelling techniques.
c. Create and maintain strong communication links between an organisation and its
publics.
d. Focus only on increasing profits through persuasive communication.
https://mymodules.dtls.unisa.ac.za/mod/quiz/attempt.php?attempt=31452770&cmid=1339944# 1/24
,3/23/26, 10:06 PM Assessment 1
Question 3
Answer saved
Marked out of 1.00
Why is defining public relations important?
a. It helps organisations increase their profits quickly.
b. It enables organisations to avoid all forms of criticism.
c. It helps us understand the features, boundaries, and activities that qualify as public
relations.
d. It replaces the need for marketing strategies.
Question 4
Answer saved
Marked out of 1.00
Why are there multiple definitions of public relations?
a. Because public relations is a simple and universally agreed-upon practice.
b. Because public relations is a contested and sometimes controversial practice.
c. Because only one author has defined public relations.
d. Because public relations is only relevant in political organisations.
https://mymodules.dtls.unisa.ac.za/mod/quiz/attempt.php?attempt=31452770&cmid=1339944# 2/24
, 3/23/26, 10:06 PM Assessment 1
Question 5
Answer saved
Marked out of 1.00
According to the Public Relations Institute of Southern Africa (PRISA), public relations is
primarily regarded as a:
a. Marketing technique used to increase sales
b. Distinctive management functions within an organisation
c. Media tool for advertising products
d. Customer service department
Question 6
Answer saved
Marked out of 1.00
In the PRISA definition, the term “maintains” refers to the idea that:
a. Relationships are formed only during crises
b. Relationships require constant communication to remain strong
c. Publics must maintain communication with each other
d.
Organisations should avoid frequent communication
https://mymodules.dtls.unisa.ac.za/mod/quiz/attempt.php?attempt=31452770&cmid=1339944# 3/24
