MNG3701 ASSIGNMENT 1
SEMESTER 1 2021
UNIQUE NUMBER: 672158
Introduction
City Lodge’s case study is a strategic report of the organisation which defines the group at a
glance, reviews the group’s leadership, strategic management, operational performance,
governance and financial performance. Hough et al. defines strategic management as a process
that provides overall direction by developing plans and policies designed to achieve objectives
and then allocating resources to implement the plans. It is the ongoing planning, monitoring,
analysis and assessment of all necessities an organization needs to meet its goals and objectives.
Changes in business environments will require organizations to constantly assess their strategies
for success. Ultimately, strategic management is for organisations to gain a competitive edge
over their competitors.
According to Louw and Venter (2010), strategic management happens through a process called
the strategic management process. This is a continuous culture of appraisal that a business adopts
to outdo the competitors. Simple as it may sound, this is a complex process that also covers
formulating the organization's overall vision for present and future objectives. The process
begins with strategic planning, then strategic implementation and finally strategic control. This
all happens through an organisational structure where authority, responsibility, roles, duties,
tasks and communication lines are stipulated.
Levels of Management
Levels of management or decision making refer to way the managerial functions of planning,
organising, leading and controlling are assigned to different managerial personnel (Hough et al.,
2008). The usual way of classifying the set-up of any enterprise is having top management,
middle management and lower management. The duties and responsibilities at these three levels
of management vary from organization to organization, depending upon the size, technology and
culture prevailing in that organization.
1|Page
SEMESTER 1 2021
UNIQUE NUMBER: 672158
Introduction
City Lodge’s case study is a strategic report of the organisation which defines the group at a
glance, reviews the group’s leadership, strategic management, operational performance,
governance and financial performance. Hough et al. defines strategic management as a process
that provides overall direction by developing plans and policies designed to achieve objectives
and then allocating resources to implement the plans. It is the ongoing planning, monitoring,
analysis and assessment of all necessities an organization needs to meet its goals and objectives.
Changes in business environments will require organizations to constantly assess their strategies
for success. Ultimately, strategic management is for organisations to gain a competitive edge
over their competitors.
According to Louw and Venter (2010), strategic management happens through a process called
the strategic management process. This is a continuous culture of appraisal that a business adopts
to outdo the competitors. Simple as it may sound, this is a complex process that also covers
formulating the organization's overall vision for present and future objectives. The process
begins with strategic planning, then strategic implementation and finally strategic control. This
all happens through an organisational structure where authority, responsibility, roles, duties,
tasks and communication lines are stipulated.
Levels of Management
Levels of management or decision making refer to way the managerial functions of planning,
organising, leading and controlling are assigned to different managerial personnel (Hough et al.,
2008). The usual way of classifying the set-up of any enterprise is having top management,
middle management and lower management. The duties and responsibilities at these three levels
of management vary from organization to organization, depending upon the size, technology and
culture prevailing in that organization.
1|Page
