, MNM3701 Assignment 1 Semester 1 2026 - DUE March 2026
TABLE OF CONTENTS
1 INTRODUCTION........................................................................................................
2 RESEARCH AND ANALYSIS OF THE CURRENT SITUATION.................................
2.1 INTERNAL ENVIRONMENT..................................................................................
2.1.1 Mission............................................................................................................
2.1.2 Resources.......................................................................................................
2.1.3 Business offering............................................................................................
RECOMMENDATIONS.................................................................................................
2.2 EXTERNAL ENVIRONMENT................................................................................
2.2.1 Technological..................................................................................................
2.2.2 Competitive.....................................................................................................
2.2.3 Political...........................................................................................................
2.2.4 Economic........................................................................................................
RECOMMENDATIONS.................................................................................................
2.3 SWOT ANALYSIS.................................................................................................
RECOMMENDATIONS.................................................................................................
3 ANALYSIS OF MARKETS AND CUSTOMERS...........................................................
3.1 ANALYSIS OF MARKETS.....................................................................................
RECOMMENDATIONS.................................................................................................
3.2 ANALYSIS OF CUSTOMERS................................................................................
RECOMMENDATIONS.................................................................................................
4 CONCLUSION...........................................................................................................
5 LIST OF REFERENCES.............................................................................................
TABLE OF CONTENTS
1 INTRODUCTION........................................................................................................
2 RESEARCH AND ANALYSIS OF THE CURRENT SITUATION.................................
2.1 INTERNAL ENVIRONMENT..................................................................................
2.1.1 Mission............................................................................................................
2.1.2 Resources.......................................................................................................
2.1.3 Business offering............................................................................................
RECOMMENDATIONS.................................................................................................
2.2 EXTERNAL ENVIRONMENT................................................................................
2.2.1 Technological..................................................................................................
2.2.2 Competitive.....................................................................................................
2.2.3 Political...........................................................................................................
2.2.4 Economic........................................................................................................
RECOMMENDATIONS.................................................................................................
2.3 SWOT ANALYSIS.................................................................................................
RECOMMENDATIONS.................................................................................................
3 ANALYSIS OF MARKETS AND CUSTOMERS...........................................................
3.1 ANALYSIS OF MARKETS.....................................................................................
RECOMMENDATIONS.................................................................................................
3.2 ANALYSIS OF CUSTOMERS................................................................................
RECOMMENDATIONS.................................................................................................
4 CONCLUSION...........................................................................................................
5 LIST OF REFERENCES.............................................................................................
