ADVERTISING EXAM 2 Questions with
Verified Solutions
e - ANS-Which of the following is a disadvantage of promotional products marketing?
A. Low level of frequency
B. Lack of audience selectivity
C. Low lead time
D. Lack of flexibility
E. Possibility of market saturation
d - ANS-During a college football match, a giant blimp with the slogan, "Entreat
Sandwiches—A treat for your taste buds" is on display for the spectators. This is an
example of:
A. transit advertising.
B. mobile advertising.
C. digital advertising.
D. aerial advertising.
E. specialty advertising.
b - ANS-Ads on small hoardings that are mounted on trailers and driven around or
parked in the geographic areas being targeted are known as:
A. aerial ads.
B. mobile billboards.
C. advertising specialties.
D. ambient ads.
E. pop-ups.
, inside cards - ANS-Advertisements for restaurants, TVs, radio stations, or other
products and services placed about the seats and luggage areas in commuter buses
are known as
varying mood in the audience - ANS-What are the disadvantages of transit advertising?
It has the ability to target specific demographic segments - ANS-Which of the following
is true of movie theater advertising?
branded entertainment - ANS-_____ is a nontraditional form of advertising that blends
marketing and recreation through television, film, music talent, and technology
advertainment - ANS-the creation of video and/or music content by an advertiser in an
attempt to engage viewers while advertising its product is known as
Direct marketing - ANS-____ is a system of marketing by which organizations
communicate without intermediaries to the target customers to generate a response or
transaction.
advertising. - ANS-A television commercial for Vesta hair styling appliance features a
toll-free number, which customers can call for additional product information. This
commercial is an example of the combining direct marketing with:
direct marketing with sales promotion. - ANS-Bianca receives an e-mail notifying her of
the end-of-season sale at Hop & Shop, a popular retail chain. The e-mail also informs
her that she is invited to enter into a sweepstakes contest. In this scenario, Hop & Shop
is using a combination of:
the two-step approach to direct marketing - ANS-Creative Crew is a direct-marketing
company that sells merchandise such as T-shirts, customized coffee mugs, calendars,
key chains, bags, and the like. It uses telemarketing to inform prospective customers
about the range of products offered by the company. Interested customers are provided
with a website URL, which contains a form where they place their purchase orders. This
is an example of using:
direct-response advertising. - ANS-A television commercial for an apparel brand urges
viewers to call its toll-free number to place an order, immediately. The commercial
announces a free gift hamper to consumers who place an order before midnight. The
apparel brand is making use of:
support advertising. - ANS-A television ad for Savory Sandwich instructs its viewers to
look in their mailbox for coupon offers that will save them money on their next sandwich
order. This is an example of:
Cost per order - ANS-Which of the following measures aids direct marketers in
evaluating the relative effectiveness of an ad based on the number of calls generated?
Verified Solutions
e - ANS-Which of the following is a disadvantage of promotional products marketing?
A. Low level of frequency
B. Lack of audience selectivity
C. Low lead time
D. Lack of flexibility
E. Possibility of market saturation
d - ANS-During a college football match, a giant blimp with the slogan, "Entreat
Sandwiches—A treat for your taste buds" is on display for the spectators. This is an
example of:
A. transit advertising.
B. mobile advertising.
C. digital advertising.
D. aerial advertising.
E. specialty advertising.
b - ANS-Ads on small hoardings that are mounted on trailers and driven around or
parked in the geographic areas being targeted are known as:
A. aerial ads.
B. mobile billboards.
C. advertising specialties.
D. ambient ads.
E. pop-ups.
, inside cards - ANS-Advertisements for restaurants, TVs, radio stations, or other
products and services placed about the seats and luggage areas in commuter buses
are known as
varying mood in the audience - ANS-What are the disadvantages of transit advertising?
It has the ability to target specific demographic segments - ANS-Which of the following
is true of movie theater advertising?
branded entertainment - ANS-_____ is a nontraditional form of advertising that blends
marketing and recreation through television, film, music talent, and technology
advertainment - ANS-the creation of video and/or music content by an advertiser in an
attempt to engage viewers while advertising its product is known as
Direct marketing - ANS-____ is a system of marketing by which organizations
communicate without intermediaries to the target customers to generate a response or
transaction.
advertising. - ANS-A television commercial for Vesta hair styling appliance features a
toll-free number, which customers can call for additional product information. This
commercial is an example of the combining direct marketing with:
direct marketing with sales promotion. - ANS-Bianca receives an e-mail notifying her of
the end-of-season sale at Hop & Shop, a popular retail chain. The e-mail also informs
her that she is invited to enter into a sweepstakes contest. In this scenario, Hop & Shop
is using a combination of:
the two-step approach to direct marketing - ANS-Creative Crew is a direct-marketing
company that sells merchandise such as T-shirts, customized coffee mugs, calendars,
key chains, bags, and the like. It uses telemarketing to inform prospective customers
about the range of products offered by the company. Interested customers are provided
with a website URL, which contains a form where they place their purchase orders. This
is an example of using:
direct-response advertising. - ANS-A television commercial for an apparel brand urges
viewers to call its toll-free number to place an order, immediately. The commercial
announces a free gift hamper to consumers who place an order before midnight. The
apparel brand is making use of:
support advertising. - ANS-A television ad for Savory Sandwich instructs its viewers to
look in their mailbox for coupon offers that will save them money on their next sandwich
order. This is an example of:
Cost per order - ANS-Which of the following measures aids direct marketers in
evaluating the relative effectiveness of an ad based on the number of calls generated?
