Building an IP Strategy (3)
Resourcing and the Organisational Context
- Tyler Perry - https://www.youtube.com/watch?v=aL80UDnX0PA
o Owned his content and rights in order to create success
o Oprah Winfrey Network = OWN ~ she promotes same concept
The start-up process:
1) Ideation
2) Concept
3) Protype
4) Business model
5) Company
- Feedough.com
From idea to launch party:
1) Idea generation
2) Idea screening
3) Concept development and testing
4) Market strategy/ Business analysis
5) Product development
6) Market testing
7) Market entry/ Commercialisation
- Net solutions
Operating model:
- The operating model is the key factor that separates the best from the rest when it comes
to using intellectual property to establish and leverage competitive advantages.
Operating models have four pillars, which can prove key differentiators.
- We are look at how best the company should be structured in order to serve the IP and
business products/ services in the best way
, Pushing IP to central focus:
- In different countries as well
- Now have different business units on the left and different portfolios working across the
different units
- https://www.iam-media.com/article/the-organisational-keys-unlocking-your-ip-value-
potential
The strategic business partner model:
Companies which have succeeded in upgrading their IP function from a service agency
operation to a critical enabler of IP-based competitive advantages have some things in
common. In general, the world’s IP leaders have successfully implemented business-driven IP
management in three layers:
- Strategy layer – they have put in place a business-driven IP strategy establishing priorities
in line with the company’s overall strategic priorities.
- Organisational layer – they have realigned their IP operating model to effectively
execute the IP strategy in order to deliver value in line with its critical priorities.
- Resource layer – they have allocated the capacity and resources needed for effective
execution, both within the IP function and throughout the rest of the company.
Resourcing and the Organisational Context
- Tyler Perry - https://www.youtube.com/watch?v=aL80UDnX0PA
o Owned his content and rights in order to create success
o Oprah Winfrey Network = OWN ~ she promotes same concept
The start-up process:
1) Ideation
2) Concept
3) Protype
4) Business model
5) Company
- Feedough.com
From idea to launch party:
1) Idea generation
2) Idea screening
3) Concept development and testing
4) Market strategy/ Business analysis
5) Product development
6) Market testing
7) Market entry/ Commercialisation
- Net solutions
Operating model:
- The operating model is the key factor that separates the best from the rest when it comes
to using intellectual property to establish and leverage competitive advantages.
Operating models have four pillars, which can prove key differentiators.
- We are look at how best the company should be structured in order to serve the IP and
business products/ services in the best way
, Pushing IP to central focus:
- In different countries as well
- Now have different business units on the left and different portfolios working across the
different units
- https://www.iam-media.com/article/the-organisational-keys-unlocking-your-ip-value-
potential
The strategic business partner model:
Companies which have succeeded in upgrading their IP function from a service agency
operation to a critical enabler of IP-based competitive advantages have some things in
common. In general, the world’s IP leaders have successfully implemented business-driven IP
management in three layers:
- Strategy layer – they have put in place a business-driven IP strategy establishing priorities
in line with the company’s overall strategic priorities.
- Organisational layer – they have realigned their IP operating model to effectively
execute the IP strategy in order to deliver value in line with its critical priorities.
- Resource layer – they have allocated the capacity and resources needed for effective
execution, both within the IP function and throughout the rest of the company.
