Marketing 300 - Module 3 Exam Study Guide
- Spring 2023 Latest Update
The internet can be referred to as a _____________________ medium because
users determine which websites they are going to view. - ANSWER pull
Internet sites that allow users to share photos, videos, and podcasts are called
____________________. - ANSWER media sharing sites
Delta Airlines encourages customers to post reviews on its company website or
Facebook page in the hopes of increasing the company's
________________________. - ANSWER credibility
Devices that trigger a retailer's app to display custom messages and promotions
are known as ___________________ - ANSWER beacon technology
Two trends that have caused consumer-generated information to gain
importance are _______________________________________________ and
_________________________________________. - ANSWER increase of consumers
sharing their opinions through digital media; consumers mistrust of informations
from corporations
(consumers tend to trust other consumers over corporations) customers
posting their reviews of products and consumers trusting other consumers over
corporations
_______________________________ allows customers to express their needs and
wants directly to a company in response to its marketing communications. -
ANSWER interactivity
Marketers' ability to obtain digital information is referred to as
____________________________. - ANSWER accessibility
The ability of a marketer to identify customers before they make a purchase is
called __________________________________. - ANSWER addressability
_______________________________ that can allow almost real-time measurement
and evaluation should be embedded at the onset of a social media strategy. -
ANSWER key performance indicators (KPIs)
Due to external pressures and concerns for privacy, Yahoo now has an opt-out
option for internet-based advertising. This is an example of
___________________________________. - ANSWER control
, Home Depot has an iOS program that allows users to match colors in
photographs with the store's selection of carpets. This is an example of a(n)
_______________________________. - ANSWER application (app)
___________________________________ refers to the strategic process of
distributing, promoting, and pricing products, and discovering the desires of
customers using digital media and digital marketing. - ANSWER electronic
marketing
The _____________________________________ consists of a product's fundamental
utility or main benefit and usually addresses a fundamental need of the
consumer. - ANSWER core product
A(n)___________________________________ is a tangible physical entity. - ANSWER
product/good
Although Sergei's grandfather still prefers using a land line, he just bought his
first cell phone. Sergei's grandfather is most likely oriented toward the past and
is a member of the ______________________________ group. - ANSWER laggards
A(n) ___________________________________signifies that the owner has exclusive
use of a brand and others are prohibited from using it. - ANSWER trademark
The three levels of brand loyalty from strongest to weakest are
____________________________, ____________________________, and
____________________________. - ANSWER insistence; preference; recognition
The stage of the product life cycle when marketers consider eliminating
products that are not contributing to profitability is the
____________________________ stage. - ANSWER decline
If Glade, which markets Glade scented Plug Ins and Glade scented candles and
wax melts were to introduce Glade laundry detergent and dryer sheets with the
same scents, this would be called ________________________________ branding. -
ANSWER brand - extension
Minerals, chemicals, timber, and agricultural products are considered
_____________________. - ANSWER raw materials
An individual knows that a product exists, but has little information regarding the
product and does not seek additional information. This person is in the
_________________________ stage of the product adoption process. - ANSWER
awareness
- Spring 2023 Latest Update
The internet can be referred to as a _____________________ medium because
users determine which websites they are going to view. - ANSWER pull
Internet sites that allow users to share photos, videos, and podcasts are called
____________________. - ANSWER media sharing sites
Delta Airlines encourages customers to post reviews on its company website or
Facebook page in the hopes of increasing the company's
________________________. - ANSWER credibility
Devices that trigger a retailer's app to display custom messages and promotions
are known as ___________________ - ANSWER beacon technology
Two trends that have caused consumer-generated information to gain
importance are _______________________________________________ and
_________________________________________. - ANSWER increase of consumers
sharing their opinions through digital media; consumers mistrust of informations
from corporations
(consumers tend to trust other consumers over corporations) customers
posting their reviews of products and consumers trusting other consumers over
corporations
_______________________________ allows customers to express their needs and
wants directly to a company in response to its marketing communications. -
ANSWER interactivity
Marketers' ability to obtain digital information is referred to as
____________________________. - ANSWER accessibility
The ability of a marketer to identify customers before they make a purchase is
called __________________________________. - ANSWER addressability
_______________________________ that can allow almost real-time measurement
and evaluation should be embedded at the onset of a social media strategy. -
ANSWER key performance indicators (KPIs)
Due to external pressures and concerns for privacy, Yahoo now has an opt-out
option for internet-based advertising. This is an example of
___________________________________. - ANSWER control
, Home Depot has an iOS program that allows users to match colors in
photographs with the store's selection of carpets. This is an example of a(n)
_______________________________. - ANSWER application (app)
___________________________________ refers to the strategic process of
distributing, promoting, and pricing products, and discovering the desires of
customers using digital media and digital marketing. - ANSWER electronic
marketing
The _____________________________________ consists of a product's fundamental
utility or main benefit and usually addresses a fundamental need of the
consumer. - ANSWER core product
A(n)___________________________________ is a tangible physical entity. - ANSWER
product/good
Although Sergei's grandfather still prefers using a land line, he just bought his
first cell phone. Sergei's grandfather is most likely oriented toward the past and
is a member of the ______________________________ group. - ANSWER laggards
A(n) ___________________________________signifies that the owner has exclusive
use of a brand and others are prohibited from using it. - ANSWER trademark
The three levels of brand loyalty from strongest to weakest are
____________________________, ____________________________, and
____________________________. - ANSWER insistence; preference; recognition
The stage of the product life cycle when marketers consider eliminating
products that are not contributing to profitability is the
____________________________ stage. - ANSWER decline
If Glade, which markets Glade scented Plug Ins and Glade scented candles and
wax melts were to introduce Glade laundry detergent and dryer sheets with the
same scents, this would be called ________________________________ branding. -
ANSWER brand - extension
Minerals, chemicals, timber, and agricultural products are considered
_____________________. - ANSWER raw materials
An individual knows that a product exists, but has little information regarding the
product and does not seek additional information. This person is in the
_________________________ stage of the product adoption process. - ANSWER
awareness
