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MAR 3023 FINAL SCRIPT 2026 QUESTIONS WITH SOLUTIONS GRADED A

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MAR 3023 FINAL SCRIPT 2026 QUESTIONS WITH SOLUTIONS GRADED A

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MAR 3023 FINAL SCRIPT 2026 QUESTIONS
WITH SOLUTIONS GRADED A+

>> Marketing Environment
Answer: Micro and macro


>> Microenvironment
Answer: Company, suppliers, intermediaries, customers, competitors,
publics


>> Macroenvironment
Answer: Demographic, economic, natural, technological, political-legal,
cultural


>> Demographic Environment
Answer: Population characteristics


>> Economic Environment
Answer: Income, purchasing power


>> Natural Environment
Answer: Resources, sustainability


>> Technological Environment
Answer: Innovation, disruption


>> Political-Legal Environment
Answer: Laws, regulations

, >> Cultural Environment
Answer: Values, beliefs, norms


>> Consumer Behavior
Answer: How individuals make buying decisions


>> Buyer Decision Process
Answer: Need recognition → information search → evaluation → purchase
→ post-purchase


>> Need Recognition
Answer: Problem or opportunity


>> Information Search
Answer: Internal and external


>> Alternative Evaluation
Answer: Compare options


>> Purchase Decision
Answer: Buy or not


>> Post-Purchase Behavior
Answer: Satisfaction/dissatisfaction


>> Cognitive Dissonance
Answer: Post-purchase doubt


>> Cultural Factors
Answer: Culture, subculture, social class

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