INSIDE LVMH FINAL QUIZ WITH CORRECT
ANSWERS
What are the 2 main challenges for supply chain and operations within the luxury
industry? - CORRECT ANSWER- - Increasingly emphasising corporate social
responsibility
- Helping luxury Maisons become more and more customer centric
Select 3 pillars of sustainable performance within the field of Operations - CORRECT
ANSWER- - Financial Performance
- Environmental Performance
- Social Performance
Among the following statements, select the ones which have a positive environmental
impact. - CORRECT ANSWER- - Minimising the impact of a product on the
environment
- Avoiding the destruction of a product
- Maximising the lifetime of a product
According to Laurent Raoul, GLOBAL Supply Chain management is composed of 3
steps : Design & Development, Production & Supply and Distribution & Dispatch -
CORRECT ANSWER- Yes
What business sector generated the highest share of revenues in 2021? - CORRECT
ANSWER- fashion & leather goods
How many stores does LVMH manage? - CORRECT ANSWER- 5,500
Which was the first Perfume launched in 1947 by Christian Dior? - CORRECT
ANSWER- Miss Dior
What are the key drivers for selective retailing maisons? - CORRECT ANSWER- -
Constant innovation
-Personalisation of relationships
-Transforming shopping in a unique experience
Select the latest Maison who joined the LVMH Watches & Jewelry division. -
CORRECT ANSWER- Tiffany & Co
Among the following activities, which one(s) can you find in the other activities sector ?
- CORRECT ANSWER- - Culture
-Art
-Lifestyle
-Hospitality
Which is the latest Maison created in the Perfumes & Cosmetics division? -
CORRECT ANSWER- STELLA by Stella McCartney
How many Maison are these with in the LVMH Group? - CORRECT ANSWER-
More than 75
How many employees work at LVMH? - CORRECT ANSWER- 175,000
, Eminete is a new Maison of the Wine & Spirits division and offers high qualitative. -
CORRECT ANSWER- Rum
What are the core values of LVMH? - CORRECT ANSWER- - Creativity &
Innovation
-Entrepreneurial Spirit
-Quest for excellence
-Sense of commitment
According to Bain & Company, by 2025 online sales will represent - CORRECT
ANSWER- More than 30% of the luxury sales
Select the appropriate sentences related to LVMH omnichannel strategy - CORRECT
ANSWER- - Omnichannel is a client - centric approach aimed at providing a
consistent, qualitative, and seamless customer experience across all channels and
geographic.
- Establishlising a smooth omnichannel customer experience requires cross
collaboration across all teams, departments, and through all activities from warehouses
to stores.
Looking at distribution, is Brick and Mortar still important part of the luxury story? -
CORRECT ANSWER- Yes
Which of the following statements are part of the 6 pillars of the LVMH business model?
- CORRECT ANSWER- - Sustaining savior faire
- Creating synergies
- Balance across business segments and locations
- Decentralized organization
Which characteristics may help to measure the luxuriousness of an offer? -
CORRECT ANSWER- - Price
- Quality
- Scarcity
- Signed by brands
What challenges can you be faced with when innovating in the luxury sector? -
CORRECT ANSWER- - Integrating the human sensibility within innovation
- Finding the right pace of innovation implementing all of the newest tech innovations
quickly
How are eco-conscious customers adapting their consumption? - CORRECT
ANSWER- - Rediscovering vintage products
-Rethinking the products as a service (rental) and not only a good to own
Consumers place a greater value on customised products because it answers their
need for uniqueness - CORRECT ANSWER- True
From creating value to expressing value-what are the key principles of luxury? -
CORRECT ANSWER- - Consumers have a range of consumption motivations
- Consumers tend to express their values through the brands they select
- Brands can become powerful personal branding tools as they project clear and strong
values
ANSWERS
What are the 2 main challenges for supply chain and operations within the luxury
industry? - CORRECT ANSWER- - Increasingly emphasising corporate social
responsibility
- Helping luxury Maisons become more and more customer centric
Select 3 pillars of sustainable performance within the field of Operations - CORRECT
ANSWER- - Financial Performance
- Environmental Performance
- Social Performance
Among the following statements, select the ones which have a positive environmental
impact. - CORRECT ANSWER- - Minimising the impact of a product on the
environment
- Avoiding the destruction of a product
- Maximising the lifetime of a product
According to Laurent Raoul, GLOBAL Supply Chain management is composed of 3
steps : Design & Development, Production & Supply and Distribution & Dispatch -
CORRECT ANSWER- Yes
What business sector generated the highest share of revenues in 2021? - CORRECT
ANSWER- fashion & leather goods
How many stores does LVMH manage? - CORRECT ANSWER- 5,500
Which was the first Perfume launched in 1947 by Christian Dior? - CORRECT
ANSWER- Miss Dior
What are the key drivers for selective retailing maisons? - CORRECT ANSWER- -
Constant innovation
-Personalisation of relationships
-Transforming shopping in a unique experience
Select the latest Maison who joined the LVMH Watches & Jewelry division. -
CORRECT ANSWER- Tiffany & Co
Among the following activities, which one(s) can you find in the other activities sector ?
- CORRECT ANSWER- - Culture
-Art
-Lifestyle
-Hospitality
Which is the latest Maison created in the Perfumes & Cosmetics division? -
CORRECT ANSWER- STELLA by Stella McCartney
How many Maison are these with in the LVMH Group? - CORRECT ANSWER-
More than 75
How many employees work at LVMH? - CORRECT ANSWER- 175,000
, Eminete is a new Maison of the Wine & Spirits division and offers high qualitative. -
CORRECT ANSWER- Rum
What are the core values of LVMH? - CORRECT ANSWER- - Creativity &
Innovation
-Entrepreneurial Spirit
-Quest for excellence
-Sense of commitment
According to Bain & Company, by 2025 online sales will represent - CORRECT
ANSWER- More than 30% of the luxury sales
Select the appropriate sentences related to LVMH omnichannel strategy - CORRECT
ANSWER- - Omnichannel is a client - centric approach aimed at providing a
consistent, qualitative, and seamless customer experience across all channels and
geographic.
- Establishlising a smooth omnichannel customer experience requires cross
collaboration across all teams, departments, and through all activities from warehouses
to stores.
Looking at distribution, is Brick and Mortar still important part of the luxury story? -
CORRECT ANSWER- Yes
Which of the following statements are part of the 6 pillars of the LVMH business model?
- CORRECT ANSWER- - Sustaining savior faire
- Creating synergies
- Balance across business segments and locations
- Decentralized organization
Which characteristics may help to measure the luxuriousness of an offer? -
CORRECT ANSWER- - Price
- Quality
- Scarcity
- Signed by brands
What challenges can you be faced with when innovating in the luxury sector? -
CORRECT ANSWER- - Integrating the human sensibility within innovation
- Finding the right pace of innovation implementing all of the newest tech innovations
quickly
How are eco-conscious customers adapting their consumption? - CORRECT
ANSWER- - Rediscovering vintage products
-Rethinking the products as a service (rental) and not only a good to own
Consumers place a greater value on customised products because it answers their
need for uniqueness - CORRECT ANSWER- True
From creating value to expressing value-what are the key principles of luxury? -
CORRECT ANSWER- - Consumers have a range of consumption motivations
- Consumers tend to express their values through the brands they select
- Brands can become powerful personal branding tools as they project clear and strong
values
