1
Case Study 1
Name:
Rowan University
NURS05507: Nurse Leadership and Care Delivery Environment
Dr. McDonald
February 10, 2026
, 2
Developing and Sustaining a Culture of Safety at the Point of Care
A culture of safety at the point of care is developed through intentional leaderships
actions, effective communication processes and a shared commitment to high reliability. In case
discussed, the nurse leader created and implemented multiple high-reliability strategies,
including standardized huddles, interdisciplinary shared governance, safety coaching,
improvement science training, and rapid cycle improvement collaboratives. The interventions
help to foster accountability and transparency across the two high-acuity surgical units. These
processes directly correlate with core characteristics of a strong safety culture: leadership
commitment, staff empowerment, learning from near misses, and prioritization of the patient and
family is all decision making (The Joint Commission, 2023). The following discussions analyzes
how marketing knowledge aids in the development of this safety culture, identifies additional
outcome measures to ensure sustainability, and explains how nurse leaders determine when
evidence updates should be incorporated into practice changes.
Influence of Marketing Knowledge on the Creation of a Safety Culture
Marketing is usually thought of as business or consumer related, but it applies just as
equally to healthcare in many aspects as well. Marketing can directly apply to healthcare
leadership and culture change by understanding the target audience, communicating value, and
influencing behavior change; all factors that are critical to applying a safety culture.
Internal marketing principles can help the nurse leader ‘brand’ safety as a shared priority
rather than must-do. Staff engagement can increase when safety initiatives are proposed not as
compliance mandates but as meaningful tools that can improve patient outcomes and contribute
to professional practice. Clear messaging during standardized safety huddles, senior leadership
Case Study 1
Name:
Rowan University
NURS05507: Nurse Leadership and Care Delivery Environment
Dr. McDonald
February 10, 2026
, 2
Developing and Sustaining a Culture of Safety at the Point of Care
A culture of safety at the point of care is developed through intentional leaderships
actions, effective communication processes and a shared commitment to high reliability. In case
discussed, the nurse leader created and implemented multiple high-reliability strategies,
including standardized huddles, interdisciplinary shared governance, safety coaching,
improvement science training, and rapid cycle improvement collaboratives. The interventions
help to foster accountability and transparency across the two high-acuity surgical units. These
processes directly correlate with core characteristics of a strong safety culture: leadership
commitment, staff empowerment, learning from near misses, and prioritization of the patient and
family is all decision making (The Joint Commission, 2023). The following discussions analyzes
how marketing knowledge aids in the development of this safety culture, identifies additional
outcome measures to ensure sustainability, and explains how nurse leaders determine when
evidence updates should be incorporated into practice changes.
Influence of Marketing Knowledge on the Creation of a Safety Culture
Marketing is usually thought of as business or consumer related, but it applies just as
equally to healthcare in many aspects as well. Marketing can directly apply to healthcare
leadership and culture change by understanding the target audience, communicating value, and
influencing behavior change; all factors that are critical to applying a safety culture.
Internal marketing principles can help the nurse leader ‘brand’ safety as a shared priority
rather than must-do. Staff engagement can increase when safety initiatives are proposed not as
compliance mandates but as meaningful tools that can improve patient outcomes and contribute
to professional practice. Clear messaging during standardized safety huddles, senior leadership
