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CERTIFICATION IN HOTEL INDUSTRY ANALYTICS COMPLETE EXAM STUDY GUIDE 2026/2027 WITH VERIFIED QUESTIONS AND ANSWERS

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CERTIFICATION IN HOTEL INDUSTRY ANALYTICS COMPLETE EXAM STUDY GUIDE 2026/2027 WITH VERIFIED QUESTIONS AND ANSWERS

Institution
Hospice And Palliative Care
Course
Hospice and Palliative Care

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Most of the entities below are classified as "Parent Companies". Which one is a "Chain" that is
part of a larger Parent Company?



A)InterContinental Hotel Group

B) Accor

C) Sheraton

D) Hilton International -ANSWER C) Sheraton



Which one of the following is an accurate statement about chains?



A) When you drive up to a hotel, it is usually difficult to know the chain name

.B) The chain affiliation of a hotel never changes.

C) While the U.S. has more chain that independent hotels, in other countries we oftenfind that
there are more independent than chain hotels.

D) New chains are rarely created in the hotel industry. -ANSWER C) While the U.S. has
more chain that independent hotels, in other countries we oftenfind that there are more
independent than chain hotels.



Which one of the following is an accurate statement about management companies?

,A) Management companies only manage hotels in a single chain.

B) Chains or parent companies never manage their own hotels.

C) Management companies have contracts where they receive payment and/or someportion of
profits.

D) A management company and an asset management company serve the samepurpose -
ANSWER C) Management companies have contracts where they receive payment and/or
someportion of profits.



What is an accurate statement regarding "Soft Brand" compared to traditional brands?



A) Hotels that are part of a Soft Brand never benefit from reservation systems andloyalty
programs.

B) Very few of the large parent companies have "Soft Brands".

C) Hotels that are part of a "Soft Brand" are usually unique compared to traditionalbrands
where every hotel in the chain is similar.

D) Soft Brands have decreased in popularity in recent years. -ANSWER C) Hotels that are
part of a "Soft Brand" are usually unique compared to traditionalbrands where every hotel in
the chain is similar



Which one of the following is an accurate statement about the geographic category known as
market?



A) A country would always have two or more markets.

B) A country would never have more than 10 markets.

C) Markets only include hotels that are in the big cities.

D) A market could include hotels that are in rural areas outside of the big cities. -ANSWER
D) A market could include hotels that are in rural areas outside of the big cities

, Which one of the following is NOT an accurate statement about the geographic category known
as submarket?



A) There will always be four or more submarkets in a market.

B) A city or metro market will frequently have a Downtown or Central Business District(CBD)
submarket.

C) In a rural market, a small city could be a submarket.

D) Submarkets in a city or metro market could be identified by North, South, East, Westor by
neighborhood names. -ANSWER A) There will always be four or more submarkets in a
market



Which one of the following is NOT an accurate statement about the non-geographic category
known as scale?



A) There is one group for all independents hotels.

B) Scale groups are reevaluated every year, so a chain could move from one scalegroup this year
to a different scale group next year.

C) There are six scale groups

D) Scale groups are based upon ADR to be as consistent as possible -ANSWER C) There
are six scale groups.



Which one of the following is an accurate statement regarding scale and class groups?



A) A Sheraton hotel in a big city can be in one Scale group and a Sheraton hotel in asmall city
can be in a different scale group.

B) A Sheraton hotel in an emerging nation can be in one class group and a Sheratonhotel in a
developed nation can be in a different class group.

C) A chain can specify which scale category they want to be in.

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Institution
Hospice and Palliative Care
Course
Hospice and Palliative Care

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