CMN 170V MIDTERM LECTURE STUDY
GUIDE EXAM QUESTIONS AND
ANSWERS GRADED A+ 2026
The three-dimensional "cube" framework we introduced in the previous session has three sides
to it. They are (roughly speaking): - ANS Technology, applications, interventions
Artificial Intelligence controls humanity" This is an example of: - ANS Technological
determinism
"Artificial Intelligence can be used to control humanity" This is an example of: - ANS Social
constructivism
What is "microtargeting? - ANS Direct marketing data mining that involve predictive market
segmentation
According to this slide, how does the author of this book, Chris Nodder, call these 57 design
patterns? - ANS Persuasive design patterns
The (so-called) "big 5" in tech are: - ANS Amazon, Google, Microsoft, Facebook, Apple
Mobile phones produce location data, but as long as it is anonymized, there's no problem with
sharing it. Your privacy will be preserved. - ANS False
@COPYRIGHT 2026/2027 ALL RIGHTS RESERVED
1
, What accuracy will the machine reach with 5 pictures of your face? - ANS 90% Male, 80%
Female
How many options can you find? (facebook gender options) - ANS More than 30 options
What kind of emails appear? - ANS Emails from all kinds of people and organizations,
including the university, Health Care provider, insurance, professors, newspaper, supermarket,
online delivery services, retailer, and many more
In a two-dimensional graph, the convention is that: - ANS The horizontal axis is called the "x-
axis" and the vertical axis the "y-axis'
What was the famous phrase from E.O. Wilson? - ANS "We've got Paleolithic emotions,
medieval institutions, and god-like technologies"
In order to get your attention, machines need to be intelligent enough to - ANS Overcome
your weakest vulnerabilities
Why do these technologies often get people addicted, when applied in the "attention
economy"? - ANS If you are addicted to it, you are sure to give it your attention, even to an
unreasonable degree
In the "attention economy", what is the variable that assures income to the participating
companies? - ANS The amount of time you give the provided information your attention
What is A/B testing? - ANS A user experience research methodology consisting of a
randomized experiment with two variants, A and B
The "confirmation bias" is the tendency of humans: - ANS To search for, interpret, favor, and
recall information that confirms or supports one's prior personal beliefs or values
@COPYRIGHT 2026/2027 ALL RIGHTS RESERVED
2
GUIDE EXAM QUESTIONS AND
ANSWERS GRADED A+ 2026
The three-dimensional "cube" framework we introduced in the previous session has three sides
to it. They are (roughly speaking): - ANS Technology, applications, interventions
Artificial Intelligence controls humanity" This is an example of: - ANS Technological
determinism
"Artificial Intelligence can be used to control humanity" This is an example of: - ANS Social
constructivism
What is "microtargeting? - ANS Direct marketing data mining that involve predictive market
segmentation
According to this slide, how does the author of this book, Chris Nodder, call these 57 design
patterns? - ANS Persuasive design patterns
The (so-called) "big 5" in tech are: - ANS Amazon, Google, Microsoft, Facebook, Apple
Mobile phones produce location data, but as long as it is anonymized, there's no problem with
sharing it. Your privacy will be preserved. - ANS False
@COPYRIGHT 2026/2027 ALL RIGHTS RESERVED
1
, What accuracy will the machine reach with 5 pictures of your face? - ANS 90% Male, 80%
Female
How many options can you find? (facebook gender options) - ANS More than 30 options
What kind of emails appear? - ANS Emails from all kinds of people and organizations,
including the university, Health Care provider, insurance, professors, newspaper, supermarket,
online delivery services, retailer, and many more
In a two-dimensional graph, the convention is that: - ANS The horizontal axis is called the "x-
axis" and the vertical axis the "y-axis'
What was the famous phrase from E.O. Wilson? - ANS "We've got Paleolithic emotions,
medieval institutions, and god-like technologies"
In order to get your attention, machines need to be intelligent enough to - ANS Overcome
your weakest vulnerabilities
Why do these technologies often get people addicted, when applied in the "attention
economy"? - ANS If you are addicted to it, you are sure to give it your attention, even to an
unreasonable degree
In the "attention economy", what is the variable that assures income to the participating
companies? - ANS The amount of time you give the provided information your attention
What is A/B testing? - ANS A user experience research methodology consisting of a
randomized experiment with two variants, A and B
The "confirmation bias" is the tendency of humans: - ANS To search for, interpret, favor, and
recall information that confirms or supports one's prior personal beliefs or values
@COPYRIGHT 2026/2027 ALL RIGHTS RESERVED
2
